Volume & Issue: Volume 13, Issue 3, Autumn 2021 
Number of Articles: 18

Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix

Pages 797-815

https://doi.org/10.22059/jsm.2020.299299.2429

Seyedeh Razieh Dastgheib, Ahmad Torkfar, Seyed mohammad ali Mirhosseini, Leila Jamshidian