Document Type : Research Paper

Authors

1 Ph.D. Student in Sports Marketing and Media Management, University of Kurdistan, Kurdistan, Iran

2 Assistant Professor of Sports Management, Department of Physical Education, University of Kurdistan, Kurdistan, Iran

3 Assistant Professor of Sports Management, Department of Sports Sciences, Faculty of Humanities, Tarbiat Modarres University, Tehran, Iran

4 Associate Professor of Sport Management faculty, Payame Noor University, Tehran, Iran

Abstract

The purpose of this research was to design a model of physical education teachers' media literacy with an emphasis on the quality of the physical education course.This research was performed by mixed method with exploratory-developmental nature. In the qualitative part, the research data was collected through purposeful and theoretical sampling based on in-depth interviews. In the quantitative phase, the samples was selected by the available sampling and tested by modeling the structural equations of the model arising from the qualitative part. In this study, there were two statistical population: the first was the professors in the fields of sports management, educational and media management (n=11 people), and the second was the male and female physical education teachers in Kurdistan province (n=204 people).The results showed that continuous improvement of the quality of physical education course is considered through the use of media literacy as a cycle whose input is "requirements and prerequisites of physical education course". The process of this model includes the rules of applying media literacy to the physical education course and the output of this process is to improve the quality of the physical education course. In order to improve the quality of physical education course, media literacy can be considered as an organizational excellence system in which by strengthening its inputs and directing its processes, it has witnessed desirable outcomes.

Keywords

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