شناسایی شاخص‌های بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی با استفاده از تحلیل تم

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران

2 دانشیار مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران

چکیده

امروزه بازار نقل و انتقالات فوتبالیست‌ها بین‌المللی شده است. هدف از این مطالعه شناسایی شاخص‌های بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی است که با روش تحقیق کیفی و با استفاده از تحلیل تم بود. جامعة آماری شامل شش گروه بازیکنان نقل و انتقال‌شده، مدیران باشگاه‌هایی که در زمان مدیریت آنان بازیکنان نقل و انتقال شده‌اند، رؤسا و دبیران فدراسیون فوتبال فعلی و سابق، کارگزاران بازیکنان، اعضای هیأت علمی با تخصص همزمان بازاریابی و فوتبال، مدیران ارشد ورزش کشور و نمونه‌گیری به روش غیراحتمالی و به دو صورت هدفمند و گلوله‌برفی بود. این مطالعه از بهمن 1394 تا آذر 1395 به مدت 10 ماه طول کشید. نتایج این مطالعه به شناسایی 62 شاخص در شش تم اصلی یعنی نقش عملکرد فنی بازیکن، نقش عوامل غیرفنی بازیکن، نقش فدراسیون ملی، نقش باشگاه، نقش دولت و نقش کارگزار بازیکن در بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی منجر شد. در پایان، می‌توان از یافته‌های این مطالعه به‌عنوان معیاری به‌منظور شناسایی نقاط قوت و ضعف ابعاد بازار نقل و انتقالات بین‌المللی فوتبالیست‌ها بهره برد.

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