شناسایی شاخص‌های بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی با استفاده از تحلیل تم

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران

2 دانشیار مدیریت ورزشی، دانشکدة تربیت بدنی و علوم ورزشی، دانشگاه تهران، تهران، ایران

چکیده

امروزه بازار نقل و انتقالات فوتبالیست‌ها بین‌المللی شده است. هدف از این مطالعه شناسایی شاخص‌های بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی است که با روش تحقیق کیفی و با استفاده از تحلیل تم بود. جامعة آماری شامل شش گروه بازیکنان نقل و انتقال‌شده، مدیران باشگاه‌هایی که در زمان مدیریت آنان بازیکنان نقل و انتقال شده‌اند، رؤسا و دبیران فدراسیون فوتبال فعلی و سابق، کارگزاران بازیکنان، اعضای هیأت علمی با تخصص همزمان بازاریابی و فوتبال، مدیران ارشد ورزش کشور و نمونه‌گیری به روش غیراحتمالی و به دو صورت هدفمند و گلوله‌برفی بود. این مطالعه از بهمن 1394 تا آذر 1395 به مدت 10 ماه طول کشید. نتایج این مطالعه به شناسایی 62 شاخص در شش تم اصلی یعنی نقش عملکرد فنی بازیکن، نقش عوامل غیرفنی بازیکن، نقش فدراسیون ملی، نقش باشگاه، نقش دولت و نقش کارگزار بازیکن در بازار نقل و انتقالات بین‌المللی فوتبالیست‌های ایرانی منجر شد. در پایان، می‌توان از یافته‌های این مطالعه به‌عنوان معیاری به‌منظور شناسایی نقاط قوت و ضعف ابعاد بازار نقل و انتقالات بین‌المللی فوتبالیست‌ها بهره برد.

کلیدواژه‌ها

عنوان مقاله [English]

Identification of Indicators of the International Transfer of Iranian Footballers by Using the Theme Analysis

نویسندگان [English]

  • Seyed Esfandiyar Mousavi 1
  • Mohammad Khabiri 2

1 Ph.D. of sport management, faculty of physical education and sport sciences, university of Tehran, Tehran, Iran

2 Associate Professor of sport management, faculty of physical education and sport sciences, university of Tehran, Tehran, Iran

چکیده [English]

Today, the football players' transfer market is internationalized. The purpose of this study was to identify the indices of the international transfer market for Iranian footballers through qualitative research method and using the theme analysis. The statistic population was consisted of transferred players, the managers of the clubs that players were transferred during their management, Presidents and Secretaries of the current and former Football Federation, agents of players, Academic members with simultaneous marketing and football expertise, Faculty members with simultaneous expertise in marketing and football, Senior managers of sport, And sampling was unpredictable in both targeted and snowball mode.This study lasted for 10 months (January 2016 to December 2016 or Persian date from Bahman 1394 to Azar 1395). The results of the study led to the identification of 62 indicators in six main themes, namely, the role of the of the technical performance of the player, the role of the player's non-technical factors, the role of the national federation, the role of the club, the role of the government and the role of the player's agent in the international transfer market for Iranian footballers. At the end, the findings of this study can be used as a criterion to identify the strengths and weaknesses of the dimensions of the international football transfer market.

کلیدواژه‌ها [English]

  • Footballer Export
  • Footballer Transfers
  • Iranian Footballer
  • Football Trading
  • Theme Analysis
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دوره 13، شماره 2
تیر 1400
صفحه 405-428
  • تاریخ دریافت: 02 اردیبهشت 1396
  • تاریخ بازنگری: 09 خرداد 1396
  • تاریخ پذیرش: 07 مرداد 1396
  • تاریخ اولین انتشار: 01 تیر 1400