نشریه مدیریت ورزشی

شناسایی آثار شیوع ویروس کرونا بر صنعت ورزش

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی، دانشکدۀ علوم ورزشی دانشگاه فردوسی مشهد، مشهد، ایران

2 استادیار، گروه مدیریت و بازاریابی ورزشی، دانشگاه غیر انتفاعی سناباد گلبهار، گلبهار، ایران

چکیده

همه‌گیری ویروس کرونا در جهان تأثیرات مثبت و منفی زیادی بر جوامع و فعالیت‌های آنان گذاشته است. هدف از مطالعۀ حاضر شناسایی آثار شیوع ویروس کرونا بر صنعت ورزش کشور بود. تحقیق حاضر از نظر هدف، کاربردی است. رویکرد پژوهش کیفی است که با روش سیستماتیک نظریۀ داده‌بنیاد انجام گرفته است. جامعۀ آماری پژوهش استادان و خبرگان دانشگاهی، تولید‌کنندگان محصولات ورزشی، رؤسا، سرپرستان و دبیران فدراسیون‌های ورزشی، مدیران باشگاه‌های ورزشی لیگ برتری، مدیران، معاونان و مسئولان وزارت و ادارات ورزش و جوانان و مدیران مجموعه‌های ورزشی بودند که از این افراد، تعداد 18 نفر به‌صورت گلوله‌برفی و هدفمند به‌عنوان نمونۀ پژوهش درنظر گرفته شدند. جمع‌آوری داده‌ها از طریق مصاحبه‌های عمیق و نیمه‌ساختاریافته، از افراد مشارکت‌کننده انجام گرفت و از آنها خواسته شد تا نظرهایشان را در مورد تأثیرات شیوع ویروس کرونا بر صنعت ورزش اعلام کنند. کار تحلیل داد‌ه‌ها با استفاده از کدگذاری‌های باز، محوری و انتخابی برای احصای مقوله‌های سطح اول و دوم (محورها) و ارتباط آنها انجام گرفت. بر مبنای نتایج حاصل از تجزیه‌وتحلیل یافته‌های استخراج‌شده از مصاحبه‌ها، 2 بعد نهایی تأثیرات شیوع ویروس کرونا در ابعاد صنعت ورزش شناسایی شدند که شامل آثار مستقیم و غیرمستقیم بود. شناسایی دقیق آثار شیوع ویروس کرونا بر صنعت ورزش می‌تواند به فرایند انطباق فعالیت‌های این صنعت با شرایط کنونی کمک کند.
 

کلیدواژه‌ها

عنوان مقاله [English]

Identify the Effects of Coronavirus Outbreak on the Sports Industry

نویسندگان [English]

  • Reza Heydari 1
  • Ehsan Asadollahi 2
  • Omar Alizaiy 1

1 Student of Sport Management, Ferdowsi University of Mashhad, Mashhad, Iran

2 Assistant Professor, Department of Sports Management and Marketing, Sanabad Golbahar University, Golbahar, Iran.

چکیده [English]

Coronavirus epidemics around the world have had many positive and negative effects on communities and their activities. The aim of this study was to identify the effects of coronavirus outbreak on the country's sports industry. The present study is an applied research in terms of purpose. The research approach is qualitative, which has been done by the systematic method of Grounded Theory; The statistical population of the present study includes university professors and experts, producers of sports' products, supervisors and secretaries of sports federations, managers of sports clubs of Premier League, managers, deputies and officials of the Ministry and sports and youth departments and managers of sports complexes. A total of 18 people were considered as snowballs and targeted as a research sample. The data collected in this study by in-depth and semi-structured interviews were from participants and they were asked to comment on the effects of the Coronavirus outbreak on the sports industry. Data analysis was performed using open, axial and selective coding to calculate the first and second level categories (axes) and their relationship. Based on the results of the analysis of the findings of the interviews, the final two dimensions of the effects of coronavirus outbreak on the dimensions of the sports industry were identified, which included direct and indirect effects. Accurate identification of the effects of coronavirus outbreak on the sports industry can help the process of adapting the activities of this industry to the current situation.

کلیدواژه‌ها [English]

  • Covid-19
  • Sports Industry
  • Manufacturers
  • Sports Services
  • Sports Event
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نشریه مدیریت ورزشی
دوره 12، شماره 4
بهمن 1399
صفحه 1203-1232
  • تاریخ دریافت: 17 مرداد 1399
  • تاریخ بازنگری: 28 آبان 1399
  • تاریخ پذیرش: 22 آذر 1399
  • تاریخ اولین انتشار: 01 بهمن 1399