نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری مدیریت ورزشی دانشکدۀ تربیت بدنی، دانشگاه تهران، ایران

2 استاد مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه تهران، ایران

3 دانشیار مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه تهران، ایران

چکیده

هدف از این پژوهش، طراحی و تدوین برنامۀ راهبردی توسعۀ ورزش همگانی استان یزد بود. پژوهش حاضر از نظر راهبرد توصیفی، از نظر مسیر اجرا راهبردی و از لحاظ هدف از نوع تحقیقات کاربردی است. جامعۀ آماری تحقیق ً33 نفر از استادان تربیت بدنی مؤسسات آموزش عالی استان (12 نفر)، مدیران هیأت علمی تربیت بدنی وزارت علوم و تحقیقات و فناوری استان (2 نفر)، مدیران و کارشناسان تربیت بدنی استان (12نفر) و مدیران نهادهای دولتی و خصوصی استان بودند که در زمینۀ فعالیت‌های ورزشی نقش دارند (7 نفر). پرسشنامۀ تهیه‌شده حاوی 32 سؤال در زمینۀ بررسی نقاط قوت، ضعف، فرصت و تهدیدهای ورزش همگانی استان بود. برای تعیین روایی پرسشنامه از 11 نفر از استادان صاحب‌نظر گرایش مدیریت ورزشی نظرخواهی شد، که پرسشنامۀ مورد تأیید آنها قرار گرفت. به‌منظور اندازه‌گیری قابلیت پایایی، از روش آلفای کرونباخ و نرم‌افزار SPSS استفاده شد. این مقدار براساس داده‌های حاصل از پرسشنامه 89/. است که نشان می‌دهد پرسشنامۀ مورد استفاده، از قابلیت پایایی لازم برخوردار است. یافته‌ها نشان داد که در زمینۀ ورزش همگانی، 8 قوت، 10 ضعف، 9 فرصت و 11 تهدید وجود دارد که پس از تجزیه‌وتحلیل آنها در ماتریس SWOT و بحث و تبادل نظر گروهی مشخص شد که جایگاه راهبردی ورزش همگانی استان یزد در منطقۀ SO قرار دارد و در نهایت، براساس تحلیل‌های راهبردی اقدام به تدوین راهبردهای لازم برای توسعۀ ورزش همگانی در این استان شد.
واژگان کلیدی: برنامۀ راهبردی؛ توسعه؛ یزد؛ SWOT

عنوان مقاله [English]

Designing and preparing the strategic development plan for Yazd province’s public sport

نویسندگان [English]

  • Seyed Mohammad Amin Arabadeh Tafti 1
  • Mahmoud Goodarzi 2
  • Majid Farahani 3
  • Ebrahim Alidost 3

1 PhD Candidate. Department of Sport Management,, Faculty of Physical education and Sport Sciences, University of Tehran, Tehran, Iran.

2 Professor , Department of Sport Management,, Faculty of Physical education and Sport Sciences, University of Tehran, Tehran, Iran.

3 Associate Professor, Department of Sport Management,, Faculty of Physical education and Sport Sciences, University of Tehran, Tehran, Iran.

چکیده [English]

Abstract

The purpose of this research is designing and preparing a strategic development plan for Yazd province’s public Sport. This study, in terms of descriptive strategy, the path of strategic studies and in the case of purpose, is a type of practical research. The statical population of the study was consisted of the physical education professors of the higher educational institutions (12 people), the physical education faculty directors of the ministry of science, research and technology (2 people), the physical education managers and experts (12 people) and the managers of public and private institutions of Yazd province who are involved in sport activities (7 people), which had a total 33 people. The prepared questionnaire contained 32 questions in the field of investigating the strengths, weakness, opportunities and threats of public sport in the province. To determine the validity of the questionnaire, 11 sport management professors considered and approved the questionnaire. In order to measuring the reliability, Cronbach’s alpha and SPSS software were used and this value based on the questionnaire’s datas, is 0.98 that showes the used questionnaire has required reliability. The results showed there are 8 strengths, 10 weaknesses, 9 opportunities and 11 threats in the case of public sport. After analyzing them in SWOT matrix and group discussing, it was found that the public sport’s strategic position of Yazd province is in SO area and finally

کلیدواژه‌ها [English]

  • SWOT
  • Strategic
  • Plan
  • Development
  • Yazd
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