نشریه مدیریت ورزشی

تدوین راهبردهای مؤثر بر عملکرد مطلوب رسانه‌های ورزشی با هدف توسعۀ فوتبال

نوع مقاله : مقاله پژوهشی

نویسندگان

محمدامین موحد 1
مینا مستحفظیان 2
حمید زاهدی 3

1 دانشجوی دکتری مدیریت ورزشی، گروه تربیت بدنی و علوم ورزشی، واحد نجف‌آباد، دانشگاه آزاد اسلامی، نجف‌آباد، ایران

2 استادیار، گروه تربیت بدنی و علوم ورزشی، واحد نجف آباد، دانشگاه آزاد اسلامی، نجف آباد، ایران

3 استادیار، گروه تربیت بدنی و علوم ورزشی، واحد نجف‌آباد، دانشگاه آزاد اسلامی، نجف‌آباد، ایران

https://doi.org/10.22059/jsm.2020.301719.2464
چکیده
هدف از پژوهش حاضر تدوین راهبردهای مؤثر بر عملکرد مطلوب رسانه‌های ورزشی با هدف توسعۀ فوتبال بود. با توجه به ماهیت اکتشافی موضوع از روش پژوهش کیفی استفاده شد. گردآوری داده‌ها با استفاده از مصاحبه و بررسی اسناد صورت گرفت. پس از انجام 12 مصاحبۀ عمیق و نیمه‌ساختاریافته با جامعۀ آماری تحقیق، مقوله‌های اصلی پس از تکمیل فرایند کدگذاری استخراج شد. نمونه‌گیری به‌صورت هدفمند و گلوله‌برفی تا حد اشباع نظری ادامه یافت. نتایج تحلیل داده‌ها طی سه مرحلۀ کدگذاری باز، محوری و انتخابی به‌دست آمد. نتایج کدگذاری باز حاکی از آن بود که 43 نشان می‌تواند در زمینۀ تدوین راهبردهای مؤثر بر عملکرد مطلوب رسانه‌های ورزشی با هدف توسعۀ فوتبال نقش داشته باشد. سپس در کدگذاری محوری، نشان‌ها در 3 مفهوم برای راهبردهای مؤثر تحت عنوان نیازسنجی، ارتباطات و مأموریت‌گرایی هدفمند و در 3 مفهوم برای پیامدهای مؤثر تحت عنوان جامعه‌پذیری، همگانی و فراگیر شدن و پویایی توسعه طبقه‌بندی شدند. با توجه به نتایج تحقیق می‌توان با استفاده از راهبردهای ارائه‌شده در جهت توسعۀ عملکرد مطلوب رسانه‌های ورزشی با هدف توسعۀ فوتبال، به پیامدهای مؤثری دست یافت. 

کلیدواژه‌ها

توسعۀ فوتبال
راهبرد
رسانه‌های ورزشی
عملکرد مطلوب

عنوان مقاله English

Formulating strategies affecting the optimal performance of sports media aiming at developing football

نویسندگان English

MohamadAmin Movahed 1
Mina Mostahfezian 2
Hamid Zahedi 3
1 Ph.D Candidate in sport Management, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran
2 Assistant Professor, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran
3 Assistant Professor, Department of Physical Education and Sports Sciences, Najafabad Branch, Islamic Azad University, Najafabad, Iran
چکیده English

The purpose of the present study was to formulate strategies that affect the optimal performance of sports media with the aim of developing football. According to the exploratory nature of the subject, the qualitative research method was used. The data were collected using interviews and document reviews. After completing 12 in-depth and semi-structured interviews with the statistical population of the research, the main categories were extracted after completing the coding process. Purposive sampling and snowballing continued until theoretical saturation. The results of data analysis were obtained through three stages of open, axial and selective coding. The results of the open coding indicated that 43 signs could influence the strategies that affect the optimal performance of sports media with the aim of developing football. Then, in axial coding, the signs were classified into 3 concepts of need assessment, communication, and purposive mission orientation, and for effective consequences, 3 concepts of socialization, generalization, and development dynamics were classified. According to the results of the research, effective strategies can be achieved through presented strategies to develop the optimum performance of sports media with the aim of developing football.

کلیدواژه‌ها English

Football Development
Strategy
Sports Media
Optimal Performance
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نشریه مدیریت ورزشی
دوره 13، شماره 3
پاییز 1400
صفحه 963-977

  • تاریخ دریافت 08 اردیبهشت 1399
  • تاریخ بازنگری 22 تیر 1399
  • تاریخ پذیرش 12 تیر 1399

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