تحلیل اثر رویدادهای ورزشی بر روی نظام ارزشی تماشاچیان

مهرابی, قاسم; رزاقی, محمد ابراهیم

doi:10.22059/jsm.2021.138729.1541

نوع مقاله : مقاله پژوهشی

نویسندگان

دانش آموخته دکتری مدیریت ورزشی، دانشکدۀ تربیت بدنی، دانشگاه تهران، تهران، ایران

https://doi.org/10.22059/jsm.2021.138729.1541

چکیده

هدف پژوهش حاضر، تحلیل اثر رویدادهای ورزشی بر نظام ارزشی تماشاچیان بود. بدین منظور، 385 نفر از تماشاچیان رویدادهای ورزشی لیگ برتر فوتبال، والیبال، کشتی و تکواندو به‌صورت تصادفی به‌عنوان نمونه انتخاب شدند. برای جمعآوری اطلاعات از پرسشنامة محقق‌ساخته که روایی صوری و محتوی ابزار را 12 نفر از صاحب‌نظران مربوط تأیید کردند، استفاده شد. برای محاسبۀ پایایی ابزار از روش آلفای کرونباخ و برای تجزیه‌وتحلیل دادهها، از آزمون تحلیل عاملی با چرخش متعامد استفاده شد. نتایج نشان داد تماشای رویدادهای ورزشی بر روی ده ارزش خیرخواهی، سنت، همرنگی با اجتماع، امنیت، قدرت، پیشرفت، برانگیختگی، لذتجویی، خوداتکایی و جهان‌شمولی تماشاچیان تأثیرات مثبت و منفی دارد و از دیدگاه آزمودنیها عبارات ارزشی تجربۀ خشنودی و خوشحالی از بیشترین اهمیت (36/1 ± 2/78) و احساس جهانی امن از کمترین اهمیت (52/±1 2/43) برخوردار است. به‌طور کلی یافتهها نشان داد، تماشای رویدادهای ورزشی تأثیرات تعدیل‌کننده و تقویت‌کنندۀ مهمی بر روی نظام ارزشی تماشاچیان دارد.

کلیدواژه‌ها

عنوان مقاله [English]

An Analysis of the Effect of Sport Events on Value System of Spectators

نویسندگان [English]

Ghasem Mehrabi
Mohammad Ebrahim Razaghi

PhD of Sport Management, Faculty of Physical Education, University of Tehran, Tehran, Iran

چکیده [English]

The aim of this study was to analyze the effect of sport events on the value system of spectators. Therefore, 385 spectators of sport events of football, volleyball, wrestling and taekwondo premier leagues were randomly selected as the statistical sample. A researcher-made questionnaire was used to collect data. Face and content validity of this questionnaire was confirmed by 12 experts in this field. Cronbach’s alpha coefficient was used to test the reliability of the questionnaire. Factor analysis test with a varimax rotation was used to analyze the data. The results showed that watching sport events had negative and positive effects on 10 values: benevolence, tradition, conformity, security, power, achievement, stimulation, hedonism, self-direction and universalism. In subjects’ viewpoints, the most important value expressions were pleasure and happiness experience (2.78 ± 1.36) and a sense of safe world was the least important value expression (2.43 ± 1.52). In general, the findings indicated that watching sport events had important strengthening and moderating effects on the value system of spectators.

کلیدواژه‌ها [English]

Analysis
event
spectator
sport
value

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نشریه مدیریت ورزشی

تحلیل اثر رویدادهای ورزشی بر روی نظام ارزشی تماشاچیان

مراجع

مراجع

دوره 13، شماره 1
فروردین 1400
صفحه 67-83

تحلیل اثر رویدادهای ورزشی بر روی نظام ارزشی تماشاچیان

مراجع

مراجع

دوره 13، شماره 1فروردین 1400صفحه 67-83

دوره 13، شماره 1
فروردین 1400
صفحه 67-83