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مدل پارادیمی توسعة سرمایه گذاری در ورزش

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشجوی دکتری گروه مدیریت ورزشی، واحد آیت‌الله آملی، دانشگاه آزاد اسلامی،آمل،ایران

2 استادیار گروه مدیریت ورزشی، واحد آیت‌الله آملی، دانشگاه آزاد اسلامی،آمل، ایران

3 استادیار گروه مدیریت ورزشی، پژوهشکدة مدیریت ورزشی، پژوهشگاه تربیت بدنی و علوم ورزشی، تهران، ایران

چکیده

پژوهش حاضر با هدف ارائة الگوی توسعة سرمایه‌گذاری در ورزش ایران اجرا شده است. روش تحقیق کیفی است و با استفاده از نظریۀ داده‌بنیاد انجام گرفت. جامعة آماری پژوهش شامل افراد دارای سابقة مدیریت در سطوح مختلف ورزش کشور، استادان مدیریت ورزشی دانشگاه‌های کشور، و خبرگان و فعالان حوزة اقتصاد ورزشی بودند. 15 نفر برای انجام مصاحبه با بهره‌گیری از تکنیک‌های هدفمند نظری و گلوله‌برفی انتخاب شدند. به‌منظور تجزیه‌وتحلیل داده‌ها، از کدگذاری باز، محوری و گزینشی استفاده شد. نتایج نشان داد که از جمله عوامل علّی توسعة سرمایه‌گذاری، ایجاد شرایط مناسب برای سرمایه‌گذاران ورزشی، توسعة مشارکت حداکثری مردم و اقشار مختلف، ارائة خدمات مناسب برای مشتریان ورزشی و شرایط مساعد برای جذابیت ورزش است. عوامل زمینه‌ای، شامل کیفیت انواع ورزش، رسانة فعال و مشوق‌ها بود. از جمله عوامل مداخله‌گر، مدیریت دولتی، قوانین دست‌وپاگیر، محیط سیاسی قانونی و زیرساخت‌های اجرایی است. همچنین راهبردها شامل فراهم کردن سود سرمایه‌گذار، توسعة بازاریابی، ایجاد سازوکار اقتصادی و ثبات و قدرت اقتصادی و پیامدهای حاصل از آن همگانی شدن ورزش، افزایش تعداد تماشاچیان، افزایش تعداد سرمایه‌گذاران، ایجاد ظرفیت‌ها و شاخص‌های اقتصادی و شرایط مساعد ورزش کشور بود.این مدل، چارچوبی مناسب و بومی برای مطالعات در این حوزه است و به‌عنوان مقدمه‌ای به‌منظور سرمایه‌گذاری ورزش در ایران می‌تواند مبنای عمل قرار گیرد.

کلیدواژه‌ها

عنوان مقاله [English]

A Paradigm Model of Investment Development in Iran Sport

نویسندگان [English]

  • abolfazl emami 1
  • farshad emami 2
  • mostafa afshari 3

1 Ph.D. Student, Department of Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, IRAN

2 Assistant Professor, Department of Sport Management, Ayatollah Amoli Branch, Islamic Azad University, Amol, IRAN

3 Assistant Professor, Department of Sport Management, Sport Management Research Center, Sport Sciences Research Institute, Tehran, IRAN

چکیده [English]

The aim of the present study was to develop a model for investment development in Iran sport. This study used a qualitative methodology and the grounded theory. The statistical population included those with management experience in different levels of Iran sport, sport management professors of Iran universities, and sport economics experts and activists. 15 subjects were selected for interviews by theoretical, purposive and snowball sampling methods. Open, axial and selective coding were used to analyze the data. The results showed that laying the suitable groundwork for sport investors, developing maximum participation of people and different strata, providing sport customers with appropriate services and favorable conditions for the attractiveness of sport were reported to be amongst the causal factors of investment development. Contextual factors also encompassed the quality of sport, active media, and incentives. Intervening factors were, then, found to be public administration, cumbersome laws, political - legal environment, as well as executive infrastructures. Strategies included providing investor profits, marketing development, establishing economic mechanisms and economic stability and power and their consequences, sport for all policy, increasing the number of spectators, maximizing the number of investors, creating economic capacity and indicators and favorable conditions for sport in Iran. The present model is a suitable national framework for studies in this field and may pave the way as an introduction for investing in sport in Iran.
 

کلیدواژه‌ها [English]

  • Economic factors
  • economic stability
  • investment
  • managerial factors
  • political-legal factors
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نشریه مدیریت ورزشی
دوره 12، شماره 3
آذر 1399
صفحه 759-788
فایل ها
سابقه مقاله
  • تاریخ دریافت: 17 شهریور 1398
  • تاریخ بازنگری: 23 مهر 1398
  • تاریخ پذیرش: 22 آبان 1398
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