تبیین و ارائه مدلی از عوامل اقتصادی موثر بر پاسخ-های رفتاری هواداران فوتبال

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دکتری مدیریت ورزشی، دانشگاه مازندران، بابلسر، ایران

2 دانشیار گروه مدیریت ورزشی، دانشگاه مازندران، بابلسر، ایران

3 استاد گروه مدیریت ورزشی، دانشگاه مازندران، بابلسر، ایران

چکیده

هدف اصلی پژوهش حاضر تبیین و ارائه مدلی از عوامل اقتصادی موثر بر پاسخ‌های رفتاری هواداران فوتبال بود. مشارکت کنندگانِ این پژوهش، 20 نفر از صاحب ‌نظران و مطلعان کلیدی بودند که به روش نمونه گیری هدفمند و گلوله برفی انتخاب شده‌اند. مجموعه‌هایی از مفاهیم اولیه طی فرایند‌ کدگذاری باز جمع آوری و از بطن آنها مقوله‌هایی استخراج گردید. سپس در مرحله کدگذاری محوری، پیوند میان این مقوله‌‌ها ذیل عناوین شرایط علّی، پدیده محوری، مقوله راهبردی، شرایط محیطی، مقوله واسط‌های و مقوله پیامدی در قالب پارادایم تعیین شد. در ادامه و در مرحله کدگذاری گزینشی، اجزای پارادایم کدگذاری، تشریح و نظریه خلق شد. از طریق کدگذاری باز، 89 مفهوم به دست آمد که با طبقه بندی این مفاهیم 27 مقوله فرعی شکل گرفت و در مرحله کدگذاری محوری، حول 13 مقوله اصلی طبقه بندی شدند. نتایج نشان داد که هزینه‌های پرداخت شده توسط هواداران، اختصاص امتیازات اقتصادی به‌ هواداران، مقایسه فایده و هزینه به‌عنوان شرایط علی، برنامه‌های اقتصادی باشگاه و آثار اقتصادی رویداد به‌عنوان شرایط واسطه‌ای، مطلوبیت درآمد جامعه، فضای سالم اقتصادی باشگاه، سودآور بودن باشگاه به‌عنوان شرایط مداخله‌گر، خصوصی سازی و منابع مالی باشگاه به‌عنوان راهبردها و پاسخ‌های رفتاری مثبت هواداران به-عنوان پیامد‌ها ایفای نقش می‌کنند.

کلیدواژه‌ها

عنوان مقاله [English]

Explaining and presenting a model of economic factors affecting the behavioral responses of football fans

نویسندگان [English]

  • masoud freydoni 1
  • Masoumeh Kalateh seifari 2
  • Seyed Mohammad Hosein Razavi 3

1 PH.D. Of Sport Management, University of Mazandaran, Babolsar, Iran

2 Associate Professor of Sport Managment, University of Mazandaran, Babolsar, Iran

3 Professor in Sport Management of mazandaran University

چکیده [English]

Football fans could play a significant role in the development of economic and non-economic capacities of sports clubs. According to this strategic indicator into promoting of economic resources sport clubs can be useful.The main purpose of this study was to explain and present the model of economic factors affecting the behavioral responses of football fans through the use of the data foundation theory approach. The participants of this study were 20 key owners and key informants selected through targeted sampling and snowball sampling.Collections of basic concepts were collected during the open coding process and the categories were extracted from their contents. Then, in the axial coding step, the link between these categories was determined by the terms of the causal conditions, the axial phenomenon, the strategic category, the environmental conditions, the category of intermediaries, and the consequent category in the form of the paradigm.In the selective coding step, components of the paradigm of coding, description and theory were created. Through open coding, 89 concepts were obtained that categorized these concepts into 27 sub-categories and were classified into 13 main categories during the axial coding step.Sport managers should be familiar with the behavior, needs and views of the fans as one of the most important sport economic supporter and their programs should be adjusted according to the attitudes of the fans and with by effective planning, to manage behavioral responses of fans.

کلیدواژه‌ها [English]

  • اقتصاد ورزش
  • هواداران فوتبال
  • پاسخ‌های رفتاری
  • داده بنیاد
  • مدیریت ورزش
  1.  

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دوره 12، شماره 1
فروردین 1399
صفحه 101-120
  • تاریخ دریافت: 03 اردیبهشت 1397
  • تاریخ بازنگری: 18 خرداد 1399
  • تاریخ پذیرش: 03 مهر 1397
  • تاریخ اولین انتشار: 01 فروردین 1399