نشریه مدیریت ورزشی

تدوین الگوی ارتباطی منابع سازمانی و درآمدزایی باشگاه‌های حرفه‌ای فوتبال ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

مصطفی سلطانی 1
غلامعلی کارگر 2

1 استادیار مدیریت ورزشی، دانشکدۀ علوم اجتماعی، دانشگاه رجاء، قزوین، ایران

2 دانشیار مدیریت ورزشی، دانشکدۀ تربیت بدنی و علوم ورزشی، دانشگاه علامه طباطبائی، تهران، ایران

https://doi.org/10.22059/jsm.2018.238987.1908
چکیده
هدف پژوهش حاضر، تدوین الگوی ارتباطی منابع سازمانی و درآمدزایی باشگاه‌های حرفه‌ای فوتبال ایران بود. پژوهش حاضر، به لحاظ هدف، کاربردی و از نظر گردآوری داده‌ها توصیفی- همبستگی بود. جامعۀ آماری پژوهش حاضر شامل کلیۀ نخبگان و کارشناسان آگاه در صنعت فوتبال بود. نمونۀ آماری پژوهش، 100 نفر از استادان مدیریت ورزشی و کارشناسان فوتبال بودند. ابزار مورد استفاده برای جمع‌آوری اطلاعات، شامل پرسشنامۀ منابع سازمانی و درآمدزایی باشگاه‌های ورزشی بود. این پرسشنامه در دو بخش اصلی پرسشنامۀ منابع سازمانی شامل 29 گویه و پرسشنامۀ درآمدزایی شامل 20 گویه بود. پایایی پرسشنامه با استفاده از ضریب آلفای کرونباخ و پایایی ترکیبی و روایی آن با استفاده از روایی محتوا، همگرا و واگرا تأیید شد. از روش معادلات ساختاری و نرم‌افزار PLS به‌منظور بررسی مدل پژوهش استفاده شد. نتایج نشان داد که منابع سازمانی بر میزان درآمدزایی باشگاه‌های حرفه‌ای فوتبال ایران تأثیر معناداری دارد. همچنین نتایج نشان داد که به‌ترتیب متغیرهای منابع مالی، زیرساخت‌ها، منابع انسانی، دارایی معنوی و منابع ارتباطاتی و اطلاعاتی بیشترین تأثیر را بر درآمدزایی باشگاه‌ها دارند. بنابراین پیشنهاد می‌شود تا باشگاه‌های فوتبال، با شناسایی و توسعۀ منابع مختلف سازمانی، در جهت رسیدن به درآمدزایی اقدام کنند.

کلیدواژه‌ها

ایران
باشگاه حرفه‌ای
درآمدزایی
فوتبال
منابع سازمانی

عنوان مقاله English

Designing the Communicational Model of Organizational Resources and Revenue in Iran Professional Football Clubs

نویسندگان English

mostafa soltani 1
Gholam Ali Kargar 2
1 Assistant Professor of Sport Management, Faculty of Social Sciences, Raja University, Qazvin, Iran
2 Associate Professor of Sport Management, Faculty of Physical Education and Sport Sciences, Allameh Tabataba’i university, Tehran, Iran
چکیده English

The aim of this study was to design the communicational model of organizational resources and revenue in Iran professional football clubs. The present study was applied in terms of objectives and descriptive-correlation in terms of data collection. The statistical population consisted of all football elites and experts. The statistical sample consisted of 100 football experts and university professors in sport management. The organizational resources and revenue of sport clubs questionnaire was used to collect data. This questionnaire consisted of two main parts: the organizational resource including 29 items and revenue including 20 items. The reliability of the questionnaire was verified using Cronbach's alpha coefficient and the composite reliability and its validity were verified using content, convergent and divergent validity. Structural equation modeling and PLS software were used to evaluate the model. The results showed that organizational resources had a significant effect on the revenue of Iran professional football clubs. The results also showed that variables such as financial resources, infrastructure, human resources, intellectual properties and communication and information resources respectively had the greatest effects on club revenue. So, it is recommended that football clubs should identify and develop various organizational resources in order to generate revenue.
 

کلیدواژه‌ها English

football
Iran
organizational resources
professional club
revenue 
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نشریه مدیریت ورزشی
دوره 11، شماره 4
زمستان 1398
صفحه 665-684

  • تاریخ دریافت 01 شهریور 1396
  • تاریخ بازنگری 09 بهمن 1398
  • تاریخ پذیرش 29 بهمن 1396

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