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بازشناسی و مدل‌سازی حوزه‌ها و زیرساخت‌های حقوق تجارت در ورزش حرفه‌ای ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

1 دانشیار دانشگاه الزهرا، تهران، ایران

2 دانشیار آمار زیستی مؤسسة مطالعات و مدیریت جامع و تخصصی جمعیت کشور، تهران، ایران

3 کارشناسی‌ارشد مدیریت ورزشی دانشگاه الزهراا، تهران، ایران

چکیده

هدف از این تحقیق بازشناسی و مدلسازی حوزه‌ها و زیرساخت‌های حقوق تجارت در ورزش حرفه‌ای ایران و ارائة تصمیمات مدیریتی مبتنی بر آن بود. ابزار تحقیق پرسشنامه‌ای محقق‌ساخته با 70 گویه بود که توسط 7 تن از خبرگان، روایی محتوایی آن تأیید و ضریب پایایی آن 894/0 تعیین شد. نمونه‌های تحقیق شامل 300 نفر از اعضای هیأت علمی دانشگاه، کارشناسان ورزشی، مربیان، ورزشکاران/قهرمانان بودند. از تحلیل عاملی اکتشافی و تأییدی برای اعتباریابی سازه‌ای، شناسایی عوامل و برآورد بارهای عاملی استفاده شد. تجزیه‌وتحلیل داده‌ها و تعیین معادلات ساختاری در نرم‌افزارSPSS  نسخة 21 و LISREL انجام گرفت. در الگوی اکتشافی الگوی حقوق تجارت در ورزش حرفه‌ای، حوزه‌ها و زیرساخت‌های حقوق تجارت در ورزش حرفه‌ای کشور شناسایی شد که شامل یازده عامل قراردادهای حقوقی، مقررات بین‌المللی، صحه‌گذاری، بازاریابی در کمین، قانون استخدام، قانون ضد تراست، مالکیت فکری، آژانس ورزشی، رابطة واسطه‌گری، رسانة ورزشی و اقتصاد بود. سه عامل قراردادهای حقوقی، مقررات بین‌المللی، و عامل اقتصاد بر سایر عوامل تبیین‌کنندة حقوق تجارت در ورزش حرفه‌ای کشور اثرگذار بودند. چنانچه بتوان با این سه عامل به‌نحوی شایسته بر سایر عوامل این مدل اثر گذاشت، ریشة بسیاری از مسائل و مشکلات در حوزة حقوق تجارت در ورزش حرفه‌ای شناسایی خواهد شد. توجه به بارهای عاملی و روابط حاکم میان هر عامل با سایر عوامل در این مدل، راهگشای مناسبی برای مدیران در تصمیم‌سازی است.

کلیدواژه‌ها

عنوان مقاله [English]

Recognition and Modeling Infrastructures and Areas of Commercial Law in Iran Professional Sport

نویسندگان [English]

  • zhaleh Memari 1
  • Mahsa Saadati 2
  • Fereshteh Dehghani 3

1 Associate Professor, Alzahra University, Tehran, Iran

2 Associate Professor of Biostatistics, National Papulation Studies Center and Professional Comprehensive Management Institute, Tehran, Iran

3 MSc of Sport Management, Alzahra University, Tehran, Iran

چکیده [English]

Recognition and Modeling Infrastructures and Areas of Commercial Law in Iran Professional Sport
Zhaleh Memari[1], Mahsa Saadati2, Fereshteh Dehghani3
 
1. Associate Professor, Alzahra University, Tehran, Iran
2.Associate Professor of Biostatistics, National Papulation Studies Center and Professional Comprehensive Management Institute, Tehran, Iran 3. MSc of Sport Management, Alzahra University, Tehran, Iran
 
Received: 2016/10/10
Accepted: 2018/04/08
Abstract
This study aimed at recognizing and modeling areas and infrastructures of commercial law in Iran professional sport and providing management decisions.A researcher-made questionnaire with 70 items was used in this study; the content validity of this questionnaire was confirmed by 7 experts and its reliability coefficient was determined as 0.894. The sample consisted of 300 faculty members, sport experts, coaches, athletes/champions. Exploratory and confirmatory factor analyses were used for construct validation, identification of the factors and estimation of factor loads. The analysis of the data and structural modeling were conducted using SPSS21 and LISREL. In explanatory pattern of commercial law in professional sport, areas and infrastructures of commercial law were identified which included 11 factors: legal contracts, international regulations, validation, ambush marketing, employment law, antitrust law, intellectual property, sport agency, mediation relationship, sport media and economy.Three factors (legal contracts, international regulations, and economy) influenced other factors which explained commercial law in Iran professional sport. If any of these three factors can appropriately influence other factors of this model, the root of many problems in commercial law in professional sport will be identified. Attention to the factor loads and the relationship of each factor with other factors in this model are helpful for managers in their decision making.

کلیدواژه‌ها [English]

  • commercial law
  • law
  • professional sport
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نشریه مدیریت ورزشی
دوره 11، شماره 3
مهر 1398
صفحه 483-520
فایل ها
سابقه مقاله
  • تاریخ دریافت: 19 مهر 1395
  • تاریخ بازنگری: 21 دی 1398
  • تاریخ پذیرش: 19 فروردین 1397
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