نشریه مدیریت ورزشی

بازشناسی حوزه‌ها و زیرساخت‌های صنعت ورزش ایران

نوع مقاله : مقاله پژوهشی

نویسندگان

ملیحه سادات آقایی شهری 1
ژاله معماری 2
مهسا سعادتی 3

1 دانشجوی دکتری مدیریت ورزشی دانشگاه فردوسی مشهد

2 دانشیار دانشگاه الزهرا(س)، تهران

3 دانشیار مؤسسۀ مطالعات و مدیریت جامع و تخصصی جمعیت کشور، تهران

https://doi.org/10.22059/jsm.2019.201698.1587
چکیده
هدف از این پژوهش بازشناسی حوزه‌ها و زیرساخت‌های صنعت ورزش ایران و تصمیمات مدیریتی مبتنی‌بر آن است. ابزار پژوهش پرسشنامۀ محقق‌ساخته با 71 گویه است که توسط پنج تن از خبرگان روایی محتوایی آن تأیید و با استفاده از روش آماری آلفای کرونباخ ضریب پایایی پرسشنامه مقدار 953/0 تعیین شد. از تحلیل عاملی اکتشافی برای اعتباریابی سازه‌ای، شناسایی حوزه‌ها و برآورد بارهای عاملی، استفاده شد. نمونه‌های پژوهش معادل 263 تن از گروه‌های چهارگانه (اعضای هیأت علمی، کارشناسان ورزشی، مربیان و ورزشکاران/قهرمانان) تعیین شد که این تعداد با توجه به روش تحلیل پژوهش که از نوع تحلیل عاملی اکتشافی است و شاخص کیفیت نمونه‌گیری 84/0=KMO، مناسب است. برای تجزیه‌وتحلیل داده‌ها از میانگین، تحلیل واریانس و تحلیل عاملی اکتشافی تحت نرم‌افزار Spss نسخۀ 21 استفاده شد. حوزه‌های صنعت ورزش کشور شامل هجده مورد است، همچون اماکن و تأسیسات، سازمان‌های ورزشی، بازرگانی، رویداد، گردشگری، منابع انسانی، کالا و خدمات، بازاریابی، طب ورزش، فعالیت اقتصادی، دولت و... . بنابراین توجه به بارهای عاملی هر زیرساخت راهگشای مناسبی برای مدیران در تعیین تصمیمات و جایگاه هر حوزه و زیرساخت‌های مربوطه است، به‌طوری‌که مدیران قادر به شناسایی جایگاه هر حوزه برای برنامه‌ریزی و ارتقای آن خواهند بود.

کلیدواژه‌ها

تحلیل عاملی
دولت
رویداد
صنعت ورزش
فعالیت اقتصادی

عنوان مقاله English

A Recognition of Areas and Infrastructures of Iran Sport Industry

نویسندگان English

Malihe sadat Aghaei shahri 1
zhaleh Memari 2
Mahsa Saadati 3
1 PhD student of Sport Management, Ferdowsi University, mashhad, Iran
2 Associate Professor, Faculty of physical education and sport sciences, Alzahra University
3 Associate Professor, Faculty of Department of Comparative and interdisciplinary studies, National population research & comprehensive Management Institute
چکیده English

 
The aim of this study was to recognize areas and infrastructures of Iran sport industry and to make management decisions based on them. A researcher-made questionnaire with 71 items was used. Its content validity was confirmed by 5 experts. The reliability of the questionnaire was determined using Cronbach's alpha coefficient (0.953). Exploratory factor analysis was used for construct validity, to identify areas and to estimate the factor loadings. The sample included 263 subjects from 4 groups (lecturers, sport experts, coaches, athletes/champions). Based on the research methods (exploratory factor analysis, and KMO=0.84), the sample size was appropriate. To analyze the data, mean, variance analysis, and exploratory factor analysis with SPSS version 21 software were used. The arears in Iran sport industry were classified into 18 categories: facilities and equipment, sport organizations, trade, event, tourism, human resources, goods and services, marketing, sport medicine, economic activity, government, etc. Therefore, attention to the factor loadings of each infrastructure is helpful for managers in making decisions and determining the status of each area and relevant infrastructures so that managers will be able to identify the status of each area in order to plan and promote it.
 

کلیدواژه‌ها English

economic activity
event
factor analysis
government
sport industry
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نشریه مدیریت ورزشی
دوره 10، شماره 4
زمستان 1397
صفحه 627-645

  • تاریخ دریافت 07 اردیبهشت 1395
  • تاریخ بازنگری 19 اردیبهشت 1398
  • تاریخ پذیرش 29 فروردین 1396

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