شناسایی راهکارهای حفظ و افزایش هواداران فوتبال باشگاه فرهنگی - ورزشی پرسپولیس

نوع مقاله: مقاله پژوهشی

نویسندگان

1 دانشگاه مازندران

2 کارشناس‌ارشد مدیریت ورزشی، دانشکدۀ علوم انسانی، دانشگاه آزاد اسلامی واحد ساری، ساری، ایران

3 دانشیار مدیریت ورزشی، دانشکدۀ تربیت ‌بدنی و علوم ورزشی، دانشگاه مازندران، بابلسر، ایران

چکیده

هدف کلی پژوهش حاضر شناسایی راهکارهای حفظ و افزایش هواداران فوتبال باشگاه پرسپولیس است. روش انجام پژوهش از نوع آمیخته است و برای شناسایی عوامل حفظ و افزایش هواداران فوتبال باشگاه پرسپولیس، از روش تحقیق کیفی و برای سنجش اهمیت و رتبه‌بندی عوامل، از روش تحقیق‌ کمی استفاده شده است. جامعۀ آماری پژوهش کلیۀ پیشکسوتان، تماشاگران و هواداران باشگاه پرسپولیس بودند و نمونۀ آماری در بخش کیفی شامل 30 نفر از پیشکسوتان، تماشاگران و هواداران و همچنین در بخش کمّی شامل 383 نفر بود. برای جمع­آوری داده­ها نیز از دو روش مصاحبۀ نیمه‌ساختاری و پرسشنامۀ محقق‌ساخته  و در تحلیل داده‌های آماری به روش استنباطی از آزمون فریدمن استفاده شده است. نتایج نشان داد که عوامل اجتماعی، زیرساختی، اقتصادی، فنی، فرهنگی و ارزشی به‌ترتیب مهم‌ترین عوامل تأثیرگذار بر حفظ و افزایش تماشاگران باشگاه پرسپولیس هستند؛ بنابراین مدیران و مسئولان باشگاه پرسپولیس باید به این متغیرها به‌عنوان عوامل مهم در حفظ و افزایش تماشاگران توجه کنند.

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