نوع مقاله : مقاله پژوهشی
نویسنده
استادیار، گروه تربیت بدنی و علوم ورزشی، دانشگاه دامغان، ایران
کلیدواژهها
عنوان مقاله English
نویسنده English
The link between sport and media as a cultural and commercial relationship requires proper management for both industries. Because of live broadcast and the possibility to view images, TV has a greatest impact on the link between media and sport. Due to the exclusivity of TV in Iran and its central role in active life of the public, it requires an investigation into ways that can place TV at the service of sport participation (with attractions). This does not diminish from the importance of high levels (professional sport and championship sport). Taking into account the active role of sports audience, this study reviewed the relationship between sport in audiences' daily life and TV sports programs. This study used an analytical approach and data were collected by interviews with the audiences of sports programs. Gender segregation was considered in data analysis and the role of television in the sporting life of women and men was described in details. Results showed that existing condition of TV played no specific role in defining and shaping the lives of individuals in terms of participation and physical activity, but the audience might play a role in planning and scheduling TV sport programs and existing broadcast.
کلیدواژهها English
Controlling". Evaluation and research. Television and radio research center, (42), 81- 105
22. Gantz ,W. & Wenner.L.A. (1991)."Men, women, and sports: Audience experiences and effects". Journal of Broadcasting & Electronic Media, 35(2), 233-243.
23. Hamer, M., Weiler, R., & Stamatakis, E. (2014)."Watching sport on television, physical activity, and risk of obesity in older adults". BMC public Health, (8). 4-1.
24. Ilhan, L. & Genser, E. (2012)."The media as the factor of tending to sport in children :A study after a TV competition program name asICE DANCING". Nigde University Journal of Physical Education And Sport Sciences, 6( 1), 85-93.
25. Rowe, D. (1999). "Sport, Culture and the Media: The Unruly Trinity". Buckingham, Philadelphia :Open University Press, 173.
26. Smith B,J. & Bonfiglioli C,M,F. (2015)."Physical activity in the mass media: an audience". HEALTH EDUCATION RESEARCH, 30 (2), 359–369.
| تعداد مشاهده مقاله | 3,452 |
| تعداد دریافت فایل اصل مقاله | 3,027 |