Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Number of Articles: 13
The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs
Pages 373-387
The Career Termination Experiences of Iranian Retired Athletes
Pages 389-410
Modeling Factors Influencing Brand Extension in Professional Football Clubs
Pages 411-428
A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs
Pages 429-440
The study effect of Customer Relationship Management on customer’s behavioral outcomes in Sports and Youth offices of Golestan province
Pages 441-457
A Study of the Barriers to Electronic Customer Relationship Management (E-CRM) in Sport and Youth Offices in South Khorasan Province
Pages 459-470
Prioritization of Factors Affecting Consumer Behavior of Sporting Goods Using AHP
Pages 471-488
An Assessment of Research Services Quality in Higher Education Centers with KANO- QFD Approach (Case Study: Physical Education and Sport Science Faculty, Guilan University)
Pages 489-514
Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)
Pages 515-529
The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)
Pages 531-548
The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands
Pages 549-564
The Effect of Green Marketing Mix on Purchase Decision of Sporting Products (Case Study: Customers of Sporting Products Stores in Tehran City)
Pages 565-578
To Determine the Factors Affecting RFM in Sport Insurance Companies and to Prioritize Them Using FAHP Technique
Pages 579-597