عوامل مؤثر بر حضور خیّرین در حوزه ورزش: با رویکرد سنتزپژوهی

حیدری, فرنوش; بشیری, مهدی; فرجی, رسول

doi:10.22059/jsm.2024.372761.3259

نوع مقاله : مقاله پژوهشی

نویسندگان

گروه علوم ورزشی، دانشکده علوم تربیتی و روانشناسی، دانشگاه شهید مدنی آذربایجان، تبریز، ایران

https://doi.org/10.22059/jsm.2024.372761.3259

چکیده

مقدمه: پژوهش حاضر با هدف شناسایی عوامل مؤثر بر حضور خیّرین در حوزۀ ورزش و با رویکرد سنتزپژوهی انجام گرفت.
روش پژوهش: در این پژوهش با رویکرد سنتزپژوهی 20 مورد از پژوهش‌های قبلی در مورد عوامل مؤثر حضور خیّرین در حوزۀ ورزش، پس از تعیین کلیدواژه‌ها و معیارهای ورود، با استفاده از پایگاه‌های اطلاعاتی داخلی و خارجی از بین پژوهش‌های انجام‌شده بین سال‌های 1390 تا 1402 (ش) و 2010 تا 2023 (م) طی فرایند شش‌گانۀ روبرتس تحلیل شدند. در مرحلۀ اول، در حوزۀ موضوع پژوهش 768 مورد شناسایی و ثبت شد که با اعمال معیارهای موردنظر، 20 مورد به‌منظور تحلیل نهایی انتخاب شد. در مرحلۀ بعد با استفاده از کدگذاری باز، کدهای باز استخراج و با استفاده از کدگذاری محوری، مقوله‌های مرتبط دسته‌بندی و طبقه‌بندی شدند.
یافته‌ها: چهار طبقۀ اصلی 1. باورهای شخصی خیّرین، 2. اطلاع‌رسانی به خیّرین، 3. عوامل درون‌سازمانی و 4. عوامل برون‌سازمانی به‌عنوان عوامل مؤثر بر حضور خیّرین در حوزۀ ورزش، شناسایی شدند. نتایج نشان داد «آگاهی و توجیه خیّرین از اثرات فعالیت در حوزۀ ورزش» بیشترین فراوانی را دارد و به‌عنوان مهم‌ترین عامل شناسایی شد. پس از این کد، کدهای «حمایت دولت از خیّرین»، «ستفاده از رسانه‌ها و تبلیغات» و «تقدیر و تشکر از خیّرین» بیشترین فراوانی را داشتند.
نتیجه‌گیری: بنابراین، سازمان‌های ورزشی به‌منظور جذب خیّرین می‌توانند با بهره‌گیری از ظرفیت رسانه‌ها و تبلیغات به اطلاع‌رسانی وسیع از نیاز ورزش به خیّرین و آگاهی و توجیه مردم و خیّرین از تأثیرات فعالیت در حوزۀ ورزش به آحاد جامعه بپردازند و از این طریق خیرین را به کمک در حوزۀ ورزش دعوت کنند. همچنین دولت با حمایت خود از خیّرین ورزشی و با ایجاد سهولت در روند قانونی همکاری خیّرین در حوزۀ ورزش می‌تواند به جذب خیّرین در حوزۀ ورزش کمک کند.

کلیدواژه‌ها

موضوعات

مدیریت ورزشی

عنوان مقاله [English]

Factors Affecting the Presence of Donors in the Sports: Synthesis Research Approach

نویسندگان [English]

Farnoush Heidary
Mahdi Bashiri
Rasoul Faraji

Department of Sport Sciences, Faculty of Educational Sciences and Psychology, Azarbaijan Shahid Madani University, Tabriz, Iran

چکیده [English]

Introduction: This study employed a research synthesis method to systematically identify the factors influencing the presence of donors in the sports sector.
Methods: Following Roberts' six-step model, a systematic search of literature published between 1390-1402 (Hijri) and 2010-2023 (AD) was conducted. Utilizing both national (e.g., SID, Magiran) and international (e.g., Scopus, Google Scholar) databases and applying predefined inclusion criteria, 20 studies were selected for final analysis from an initial pool of 768 identified records.
Results: The factors affecting donor presence were classified into four main categories: 1) personal beliefs of donors, 2) donor outreach and communication, 3) internal organizational factors, and 4) external organizational factors. The analysis indicated that "raising donors' awareness of the impact of sports initiatives" was the most frequent and prominent factor. Subsequent prevalent factors included "government support for donors," "strategic use of media and advertising," and "public recognition and appreciation of donors."
Conclusion: The findings suggest that sports organizations should leverage media and advertising to effectively communicate their needs and demonstrate the impact of sports programs to potential donors. Concurrently, governmental support through incentives and streamlined regulatory processes is crucial to facilitate donor engagement. Given the resource constraints faced by sports entities, it is recommended that officials prioritize evidence-based strategies, focusing foremost on raising awareness and demonstrating impact, to systematically attract and develop philanthropic contributions in sports.

کلیدواژه‌ها [English]

donors
motivation of donors synthesis
sports

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