نشریه مدیریت ورزشی

سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420

نوع مقاله : مقاله پژوهشی

نویسندگان

هاله حمیدپور 1
محمد حسن فردوسی 2
امیر ندری 3
محسن اسمعیلی 4

1 گروه تربیت بدنی و علوم ورزشی، واحد شوشتر، دانشگاه آزاد اسلامی، شوشتر، ایران

2 گروه مدیریت ورزشی، دانشگاه پیام نور، تهران. ایران

3 گروه تربیت بدنی و علوم ورزشی، واحد ایذه، دانشگاه آزاداسلامی، ایذه، ایران

4 گروه مدیریت ورزش،پژوهشگاه علوم ورزشی . تهران. ایران

https://doi.org/10.22059/jsm.2022.340065.2916
چکیده
مقدمه: پژوهش حاضر با هدف سناریونویسی شرکت‌های دانش‌بنیان ورزشی ایران در افق 1420 انجام گرفت.
روش پژوهش: روش مورد استفاده در ایـن پژوهـش برنامه‌ریـزی مبتنی بر سـناریو بود که در هشـت گام طراحـی و پیـاده شـد. روش گـردآوری داده کیفـی و بـا اسـتفاده از مصاحبـه، پنـل خبرگـی و پیمایش دلفی بود. 20 نفر از افراد دارای دانـش تخصصـی و یـا تجربـة عملـی به‌عنوان اعضای گروه مشارکت‌کننده در پژوهش به‌صورت گلوله‌برفی انتخاب شدند. همچنین از نرم‌افزارهای میک‌مک و سـناریو ویـزارد بـرای تجزیه‌وتحلیل داده‌ها استفاده شد.
یافته‌ها: یافته‌هـای ایـن پژوهـش در دو بخـش ارائه شد؛ بخش اول شـامل شناسـایی و دسـته‌بندی مؤلفه‌های کلیـدی، پیشران‌ها و عـدم قطعیت‌هـای مرتبـط بود. پنج پیشـران حمایت از سرمایه‌گذاری داخلی، عرضة محصولات دانش‌بنیان ورزشی در بازار بین‌المللی، ایجاد صندوق‌های حمایت از فناوری ورزشی، توسعة قوانین حفاظت از دارایی‌های فکری و تعیین متولی شرکت‌های دانش‌بنیان ورزشی در ایـن بخـش تعیین ‌و روابـط اثرگـذاری و اثرپذیـری میـان مؤلفه‌ها تحلیل شد. در بخش دوم به شناسـایی و توصیف سـناریوهای محتمل و سـازگار بر اساس پیشـران‌ها و عدم قطعیت‌های ذی‌ربط، پرداختـه شد.
نتیجه‌گیری: کاربست عوامل بحث‌شده می‌تواند بر رشد توسعة شرکت‌های دانش‌بنیان تأثیرگذار باشد و در سیاست‌ها و اقدامات متولیان مربوط به‌کار رود.
 

کلیدواژه‌ها

راهبرد
راهبرد پایدار
سناریو
ورزش
موضوعات

عنوان مقاله English

Scenario Writing of Iranian Sports-Based Companies on the Horizon of 1420

نویسندگان English

Haleh Hamidpor 1
Mohamad Hasan Ferdosi 2
Amir Nadri 3
Mohsen Smaeili 4
1 Department of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran
2 Department of Sports Management, Payame Noor University, Iran
3 Department of Physical Education and Sport Sciences, Izeh Branch, Islamic Azad University, Izeh, Iran
4 Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran
چکیده English

Introduction: The present study was conducted with the aim of scriptwriting Iranian knowledge-based sports companies in the horizon of 1420.
Methods: The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research and using interviews is the news panel and Delphi survey. Twenty people with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and script wizard have been used to analyze the data.
Results: The findings of this study are presented in two parts. The first part includes identifying and classifying key components, drivers, and uncertainty. The five drivers of domestic investment support, the supply of sports knowledge-based products in the international market, the establishment of sports technology support funds, the development of intellectual property protection laws, and the appointment of trustees of knowledge-based sports companies (such as the Physical Education Research Institute) in this sector. Determined and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on related drivers and uncertainties.
Conclusion: It is suggested to the Physical Education Research Institute to act as the trustee of sports knowledge-based companies and prepare the conditions for the development of sports knowledge-based companies in the country.

کلیدواژه‌ها English

Scenario
Sport
Strategy
Sustainable Strategy

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نشریه مدیریت ورزشی
دوره 16، شماره 2
تابستان 1403
صفحه 62-42

  • تاریخ دریافت 14 اسفند 1400
  • تاریخ بازنگری 02 مهر 1401
  • تاریخ پذیرش 28 خرداد 1401

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