شناسایی و اولویت بندی عوامل رسانه های جمعی موثردرتوسعه فرهنگ سیاسی ورزش قهرمانی

نوع مقاله : مقاله پژوهشی

نویسندگان

استادیار گروه تربیت بدنی، دانشکدة ادبیات و علوم انسانی، دانشگاه ولی‌عصر (ع)، رفسنجان، ایران

چکیده

هدف این پژوهش، شناسایی و اولویت بندی عوامل رسانه های جمعی در توسعه فرهنگ سیاسی ورزش قهرمانی از دیدگاه اساتید مدیریت ورزشی، رسانه، اصحاب رسانه و ورزشکاران بود. نمونه ای هدفمند از اساتید مدیریت ورزشی، رسانه، اصحاب رسانه و قهرمانان ورزشی ملی و استانی در سال 97 به تعداد125 نفرانتخاب شد. ابزار، پرسشنامۀ ساخته محقق بود که روایی آن توسط اساتید تربیت بدنی، رسانه و ورزشکاران مورد تایید قرار گرفت. پایایی پرسشنامه، با استفاده از روش ضریب آلفای کرونباخ(91/0= α ) محاسبه گردید. روش تحلیل داده ها استفاده از معادلات ساختاری، تحلیل عاملی اکتشافی و تحلیل عاملی تأییدی مرتبۀ اول و دوم بود. نتایج نشان داد که سه عامل مرتبط با رسانه‌های جمعی شامل فرهنگی، آموزشی و تبلیغی است. ضمناً گویه‌های وجودتفکراستراتژیک و درازمدت وپرهیزازروزمرگی درامربرنامه سازی در ورزش، تشویق اسپانسرها جهت حمایت ازورزش قهرمانی و صلاحیت حرفه ای منتقدان رسانه های ورزشی به ترتیب در عامل‌های فرهنگی، آموزشی و تبلیغی در اولویت اول قرار داشتند. براساس یافته‌های این پژوهش رسانه های جمعی باید یک مؤلفه مهم در جهت توسعۀ فرهنگ سیاسی در ورزش قهرمانی مورد توجه قرارگیرد. همچنین توسعه فرهنگ سیاسی ورزش قهرمانی با همکاری همه جانبه جامعه رسانه ای، ورزشی و علم به ورزش قهرمانی صورت می گیرد.

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