Sport Management Journal

Volume & Issue: Volume 9, Issue 3, Autumn 2017

Number of Articles: 13

The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs

Pages 373-387

https://doi.org/10.22059/jsm.2017.42804.1039

mohammad Rasoul khodadadi

The Career Termination Experiences of Iranian Retired Athletes

Pages 389-410

https://doi.org/10.22059/jsm.2017.64711

Hamid Salehi

Modeling Factors Influencing Brand Extension in Professional Football Clubs

Pages 411-428

https://doi.org/10.22059/jsm.2017.64713

ali benesbordi, Mohamad Khabiri, Majid Jalali Farahani, Mahmood Goodarzi

A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs

Pages 429-440

https://doi.org/10.22059/jsm.2017.64714

jamaleddin beyrami igder, Hossein Akbari Yazdi

The study effect of Customer Relationship Management on customer’s behavioral outcomes in Sports and Youth offices of Golestan province

Pages 441-457

Nasser Bay, Amir Ghanbarpour nosrati

A Study of the Barriers to Electronic Customer Relationship Management (E-CRM) in Sport and Youth Offices in South Khorasan Province

Pages 459-470

https://doi.org/10.22059/jsm.2017.64715

Jafar Khoshbakhti, davood moodi

Prioritization of Factors Affecting Consumer Behavior of Sporting Goods Using AHP

Pages 471-488

https://doi.org/10.22059/jsm.2017.64716

Hossein Abdolmaleki, Zahrasadat Mirzazadeh, Ebrahim Alidoust Ghahfarokhi

An Assessment of Research Services Quality in Higher Education Centers with KANO- QFD Approach (Case Study: Physical Education and Sport Science Faculty, Guilan University)

Pages 489-514

https://doi.org/10.22059/jsm.2017.64741

Mehrali Hematinezhad, Sepideh Shabani, Zahra Taslimi

Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)

Pages 515-529

https://doi.org/10.22059/jsm.2017.64744

Rasoul Azadi, Bahram Yousefi, Hossein Eydi

The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)

Pages 531-548

https://doi.org/10.22059/jsm.2017.64747

Meysam Mirzaee, Reza Mohammadkazemi, Mehdi Khademi

The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands

Pages 549-564

https://doi.org/10.22059/jsm.2017.64749

Javad Mirzaei, Seyed Emad Hosseini

The Effect of Green Marketing Mix on Purchase Decision of Sporting Products (Case Study: Customers of Sporting Products Stores in Tehran City)

Pages 565-578

https://doi.org/10.22059/jsm.2017.64751

hojjat poudineh hajipour, Emadeddin Poursafar Tabalvandani, Yousef Bagheri

To Determine the Factors Affecting RFM in Sport Insurance Companies and to Prioritize Them Using FAHP Technique

Pages 579-597

https://doi.org/10.22059/jsm.2018.206330.1630

Afsar Jafari Hajin, Mohammad Reza Movakel

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Sport Management Journal

The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs

The Career Termination Experiences of Iranian Retired Athletes

Modeling Factors Influencing Brand Extension in Professional Football Clubs

A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs

The study effect of Customer Relationship Management on customer’s behavioral outcomes in Sports and Youth offices of Golestan province

A Study of the Barriers to Electronic Customer Relationship Management (E-CRM) in Sport and Youth Offices in South Khorasan Province

Prioritization of Factors Affecting Consumer Behavior of Sporting Goods Using AHP

An Assessment of Research Services Quality in Higher Education Centers with KANO- QFD Approach (Case Study: Physical Education and Sport Science Faculty, Guilan University)

Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)

The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)

The Effect of Sensory Marketing on Customer Satisfaction, Trust and Loyalty to Sports Brands

The Effect of Green Marketing Mix on Purchase Decision of Sporting Products (Case Study: Customers of Sporting Products Stores in Tehran City)

To Determine the Factors Affecting RFM in Sport Insurance Companies and to Prioritize Them Using FAHP Technique

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