Sport Management Journal

Keywords = Brand

Number of Articles: 11

Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League

Volume 15, Issue 3, Autumn 2023, Pages 18-1

https://doi.org/10.22059/jsm.2019.266085.2157

SAJAD SOROUSH, seyed Nasrolah Sajjadi, EBRAHIM ALIDOUST GHAHFARROKHI, MEHRZAD HAMIDI

Presenting the Branding Model of Iran's Sportswear Industry using Grounded Theory

Volume 15, Issue 3, Autumn 2023, Pages 87-70

https://doi.org/10.22059/jsm.2021.312664.2608

Mojtaba Joudi, Mahdi Naderi Nasab, Rahim Ramezaninezhad, Vahid Moghadam

Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran

Volume 14, Issue 1, Spring 2022, Pages 234-217

https://doi.org/10.22059/jsm.2020.303939.2498

Reza Heydari, Amin Dehghan Ghahfarokhi, Davood Moodi, Mohammad Kamali

Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers

Volume 14, Issue 1, Spring 2022, Pages 307-285

https://doi.org/10.22059/jsm.2021.309727.2571

Davood Nasr Esfahani, Mohamad Soltanhoseini, Somayeh Rahbari, Hengameh Shams

Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)

Volume 12, Issue 3, Autumn 2020, Pages 819-848

https://doi.org/10.22059/jsm.2020.283428.2288

Amirhosein monazami, Najaf Aghaei, morad roumiyani

Modeling Factors Influencing Brand Extension in Professional Football Clubs

Volume 9, Issue 3, Autumn 2017, Pages 411-428

https://doi.org/10.22059/jsm.2017.64713

ali benesbordi, Mohamad Khabiri, Majid Jalali Farahani, Mahmood Goodarzi

A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs

Volume 9, Issue 3, Autumn 2017, Pages 429-440

https://doi.org/10.22059/jsm.2017.64714

jamaleddin beyrami igder, Hossein Akbari Yazdi

Factors Affecting Brand Equity of Sport Organization (IRI National Olympic Committee)

Volume 8, Issue 5, Autumn 2017, Pages 727-739

https://doi.org/10.22059/jsm.2016.60329

Homaila Takali

The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province

Volume 9, Issue 2, Summer 2017, Pages 343-358

https://doi.org/10.22059/jsm.2017.63631

mahbobe abedi samakosh, Masoume Kalate Seyfari

Modeling the effect of perceived service quality on brand Social identity From the perspective of Persepolis Football Club fans

Volume 9, Issue 1, Summer 2017, Pages 145-159

https://doi.org/10.22059/jsm.2017.62135

SAEED HATAMI, hossein akbari

A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing

Volume 8, Issue 3, Autumn 2016, Pages 389-405

https://doi.org/10.22059/jsm.2016.59306

houriyeh dehghanpouri, fatemeh abdavi, mahta eskandarnegad

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Sport Management Journal

Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League

Presenting the Branding Model of Iran's Sportswear Industry using Grounded Theory

Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran

Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers

Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)

Modeling Factors Influencing Brand Extension in Professional Football Clubs

A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs

Factors Affecting Brand Equity of Sport Organization (IRI National Olympic Committee)

The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province

Modeling the effect of perceived service quality on brand Social identity From the perspective of Persepolis Football Club fans

A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing

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