Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Brand
Number of Articles: 11
Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League
Volume 15, Issue 3, November 2023, Pages 18-1
Presenting the Branding Model of Iran's Sportswear Industry using Grounded Theory
Volume 15, Issue 3, November 2023, Pages 87-70
Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran
Volume 14, Issue 1, May 2022, Pages 234-217
Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers
Volume 14, Issue 1, May 2022, Pages 307-285
Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)
Volume 12, Issue 3, December 2020, Pages 819-848
Modeling Factors Influencing Brand Extension in Professional Football Clubs
Volume 9, Issue 3, December 2017, Pages 411-428
A Design of Brand Perceived Value Model on Reputation of Persepolis and Esteghlal Clubs
Volume 9, Issue 3, December 2017, Pages 429-440
Factors Affecting Brand Equity of Sport Organization (IRI National Olympic Committee)
Volume 8, Issue 5, December 2017, Pages 727-739
The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province
Volume 9, Issue 2, September 2017, Pages 343-358
Modeling the effect of perceived service quality on brand Social identity From the perspective of Persepolis Football Club fans
Volume 9, Issue 1, July 2017, Pages 145-159
A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing
Volume 8, Issue 3, November 2016, Pages 389-405