Document Type : Research Paper
Authors
Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran
Abstract
Abstract
Introduction: The main objective of this research was to study the outcomes of brand globalization of the Iranian football pro-league.
Methods: In order to achieve the goal and according to the specialty of the subject, qualitative study was used by conducting in-depth interviews with the experts of this subject. The interviews were conducted using snowballing technique and ultimately 20 people (18 Iranian people and 2 foreigners) were interviewed. Finally, the data obtained from the interviews were analyzed by grounded theory method through three stages open, axial, and selective coding.
Results: The consequences identified according to the internal and external conditions and the strategic globalization of the brand of Iran's premier football league showed 5 main areas and 32 categories. These areas included: political, economic, legal, structural and cultural-social development.
Conclusion: According to the research findings of the positive outcomes of brand globalization of the Iranian football pro-league, it is necessary for the country’s football managers as well as practitioners to provide the required conditions and platforms to move on the path to globalization.
Keywords
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