Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Brand Loyalty
Number of Articles: 8
Survey the relationship between the endorsement of famous athletes with brand loyalty in customers of non-sporting goods
Volume 13, Issue 2, June 2021, Pages 617-637
The impact of brand credibility on behavioral variables of brand with mediating role of viral marketing in sport’s products consumers
Volume 13, Issue 2, June 2021, Pages 687-701
The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs
Volume 9, Issue 3, December 2017, Pages 373-387
Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)
Volume 9, Issue 3, December 2017, Pages 515-529
The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province
Volume 9, Issue 2, September 2017, Pages 343-358
The Effect of Social Media Marketing on Brand Loyalty
Volume 9, Issue 1, July 2017, Pages 169-174
Providing a model for developing football teams’ brand loyalty of pro league in IRAN by applying SEM
Volume 6, Issue 3, November 2014, Pages 475-492
Determination of the Relative Contribution of Brand Loyalty by Brand Association in Football Premier League of Iran
Volume 3, Issue 9, July 2011