Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Brand Image
Number of Articles: 3
Construct and Validation of Iranian Athlete Brand Image Scale
Volume 15, Issue 2, July 2023, Pages 58-42
The Effect of Athlete Brand Image on Changes in Attitude towards Advertisements of Celebrity Athletes Using Neuromarketing Technique
Volume 11, Issue 3, October 2020, Pages 467-482
Designing a Model of the Effect of Marketing Mix and Brand Image on the Pleasure and Communication Commitment in Fans of Two Popular Teams of Tehran (Esteghlal and Persepolis)
Volume 11, Issue 3, October 2020, Pages 547-560