Sport Management Journal

Keywords = brand equity

Number of Articles: 7

Developing Brand Equity Model for Iranian Football Pro-League

Volume 12, Issue 4, Winter 2021, Pages 1015-1034

https://doi.org/10.22059/jsm.2019.271361.2247

Ali Nazemi, Mohammad Ehsani, Hashem Kouzechian, Mojtaba Amiri

The Effect of Self-Definitional Need Elements on Brand Equity of Iran Football Premier League Clubs

Volume 12, Issue 3, Autumn 2020, Pages 601-620

https://doi.org/10.22059/jsm.2021.113748.1266

Akbar Jaberi, seyed nasrollah sajjadi, Hasan Asadi, Mohammad Khabiri

Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)

Volume 12, Issue 3, Autumn 2020, Pages 819-848

https://doi.org/10.22059/jsm.2020.283428.2288

Amirhosein monazami, Najaf Aghaei, morad roumiyani

The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs

Volume 9, Issue 3, Autumn 2017, Pages 373-387

https://doi.org/10.22059/jsm.2017.42804.1039

mohammad Rasoul khodadadi

Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)

Volume 9, Issue 3, Autumn 2017, Pages 515-529

https://doi.org/10.22059/jsm.2017.64744

Rasoul Azadi, Bahram Yousefi, Hossein Eydi

The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)

Volume 9, Issue 3, Autumn 2017, Pages 531-548

https://doi.org/10.22059/jsm.2017.64747

Meysam Mirzaee, Reza Mohammadkazemi, Mehdi Khademi

Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling

Volume 8, Issue 3, Autumn 2016, Pages 359-373

https://doi.org/10.22059/jsm.2016.59304

Aazam shadivand, tahereh azmsha, Abdolrahman mehdipour

Advanced Search

Home

Guide for Authors

Submit Manuscript

Reviewers

Contact Us