Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Brand equity
Number of Articles: 7
Developing Brand Equity Model for Iranian Football Pro-League
Volume 12, Issue 4, January 2021, Pages 1015-1034
The Effect of Self-Definitional Need Elements on Brand Equity of Iran Football Premier League Clubs
Volume 12, Issue 3, December 2020, Pages 601-620
Developing a Model the Effect of Brand Authenticity and Brand Equity on Spectator Loyalty to Brand in the Volleyball Premier League Clubs of Iran (Case Study: Bank Sarmayeh Volleyball Club in Tehran)
Volume 12, Issue 3, December 2020, Pages 819-848
The Study of factors affecting attitudinal and behavioral loyalty on Fan -Based Brand Equity (FBBE) of Football in Iranian Super League Clubs
Volume 9, Issue 3, December 2017, Pages 373-387
Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)
Volume 9, Issue 3, December 2017, Pages 515-529
The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)
Volume 9, Issue 3, December 2017, Pages 531-548
Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling
Volume 8, Issue 3, November 2016, Pages 359-373