Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Marketing Mix
Number of Articles: 9
Identifying the Effective Indicators on Service Pricing in Fitness and Aerobic Sports Clubs
Volume 14, Issue 3, November 2022, Pages 182-164
Designing the model of internet marketing mix for sports industry
Volume 14, Issue 2, August 2022, Pages 212-195
Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix
Volume 13, Issue 3, November 2021, Pages 797-815
Explaining the Model of the Effect of Marketing Mix Elements on Fans’ Satisfaction and Re-Attendance in Tehran Popular Clubs of Professional Football League
Volume 10, Issue 1, June 2018, Pages 103-117
The Ranking of Iran Basketball Premier League Teams according to ‘4P’ by Promethee Method
Volume 9, Issue 2, September 2017, Pages 191-211
Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling
Volume 8, Issue 3, November 2016, Pages 359-373
Proportionality of Published Sport Books to Beneficiaries' Expectations with an Emphasis on Sport Marketing Mix Elements
Volume 5, Issue 2, August 2013, Pages 5-27
The Evaluation of Marketing Mix Factor (7P) in Iran Football Premier League from Physical Education Organization and Football Federation Managers' Viewpoints
Volume 2, Issue 5, July 2010, Pages 5-23
Determining Important Factors in the Quality of Sport Tourism Packages in Iran
Volume 2, Issue 4, April 2010, Pages 5-25