Sport Management Journal

Keywords = Perceived Quality

Number of Articles: 2

Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)

Volume 9, Issue 3, Autumn 2017, Pages 515-529

https://doi.org/10.22059/jsm.2017.64744

Rasoul Azadi, Bahram Yousefi, Hossein Eydi

Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling

Volume 8, Issue 3, Autumn 2016, Pages 359-373

https://doi.org/10.22059/jsm.2016.59304

Aazam shadivand, tahereh azmsha, Abdolrahman mehdipour

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