Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = brand awareness
Number of Articles: 3
Evaluating Brand Equity and Its Determinants in Sportswear Industry (A Comparison of Iranian and Foreign Authentic Sport Brands)
Volume 9, Issue 3, December 2017, Pages 515-529
The Study of the Role of Brand Equity in Customer Citizenship Behavior in Sport Clubs of Mazandaran Province
Volume 9, Issue 2, September 2017, Pages 343-358
Determining Factors Affecting Domestic Sports Brand Equity Using Structural Equation Modeling
Volume 8, Issue 3, November 2016, Pages 359-373