Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Marketing
Number of Articles: 14
Strategic planning for sports marketing of Private sector in Tehran
Articles in Press, Accepted Manuscript, Available Online from 06 September 2022
Identification and internal analysis of factors affecting the marketing of sports equipment manufacturing companies in social networks
Articles in Press, Accepted Manuscript, Available Online from 27 November 2023
Development and Psychometric Evaluation of Football Stadium Atmosphere Scale (Marketing Approach)
Volume 15, Issue 4, December 2023, Pages 18-1
Designing Chaotic Model for Effective Marketing in Athletic Sport of Iran, Mixed Research
Volume 15, Issue 1, April 2023, Pages 93-74
Factors Affecting Commercial Products Sale on Iran Football Premier League Clubs
Volume 14, Issue 4, 2022, Pages 75-60
Role of Marketing Mix on Brand Power and Brand Experience in Sports Apparel in Iran
Volume 14, Issue 1, May 2022, Pages 234-217
Qualitative Modeling of the Impact of Doping Scandal on Sport Marketing in Iran
Volume 13, Issue 3, November 2021, Pages 723-743
Standardization of Neuromarketing in Sport Questionnaire
Volume 10, Issue 4, May 2019, Pages 613-626
Modeling Factors Influencing Brand Extension in Professional Football Clubs
Volume 9, Issue 3, December 2017, Pages 411-428
Prioritization of Factors Affecting Consumer Behavior of Sporting Goods Using AHP
Volume 9, Issue 3, December 2017, Pages 471-488
The Ranking of Iran Basketball Premier League Teams according to ‘4P’ by Promethee Method
Volume 9, Issue 2, September 2017, Pages 191-211
Prediction of Costumers' Loyalty and Word of Mouth Advertising by Components of Satisfaction in Sport Clubs: A Study of Zanjan Bodybuilding Clubs
Volume 8, Issue 4, December 2016, Pages 605-618
The Role of International Sporting Goods and Equipment Fair in Developing Sport Market with an Emphasis on Marketing Mix (5Ps)
Volume 7, Issue 2, June 2015, Pages 221-235
Investigation of Attitudes of Managers in Private Companies towards Sport Sponsorship as an Advertising Tool
Volume 4, Issue 12, April 2012, Pages 23-36