Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = neuromarketing
Number of Articles: 4
Measuring Brainwaves, arousal, pleasure and decision to purchase sports service industry
Volume 13, Issue 2, June 2021, Pages 639-657
The Effect of Athlete Brand Image on Changes in Attitude towards Advertisements of Celebrity Athletes Using Neuromarketing Technique
Volume 11, Issue 3, October 2020, Pages 467-482
Standardization of Neuromarketing in Sport Questionnaire
Volume 10, Issue 4, May 2019, Pages 613-626
A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing
Volume 8, Issue 3, November 2016, Pages 389-405