Sport Management Journal

Scenario Writing of Iranian Sports-Based Companies on the Horizon of 1420

Document Type : Research Paper

Authors

Haleh Hamidpor 1
Mohamad Hasan Ferdosi 2
Amir Nadri 3
Mohsen Smaeili 4

1 Department of Physical Education and Sport Sciences, Shoushtar Branch, Islamic Azad University, Shoushtar, Iran

2 Department of Sports Management, Payame Noor University, Iran

3 Department of Physical Education and Sport Sciences, Izeh Branch, Islamic Azad University, Izeh, Iran

4 Department of Sport Management, Sport Sciences Research Institute, Tehran, Iran

https://doi.org/10.22059/jsm.2022.340065.2916
Abstract
Introduction: The present study was conducted with the aim of scriptwriting Iranian knowledge-based sports companies in the horizon of 1420.
Methods: The method used in this research is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research and using interviews is the news panel and Delphi survey. Twenty people with specialized knowledge or practical experience were selected as members of the group participating in the research by snowball. Also, Micmac software and script wizard have been used to analyze the data.
Results: The findings of this study are presented in two parts. The first part includes identifying and classifying key components, drivers, and uncertainty. The five drivers of domestic investment support, the supply of sports knowledge-based products in the international market, the establishment of sports technology support funds, the development of intellectual property protection laws, and the appointment of trustees of knowledge-based sports companies (such as the Physical Education Research Institute) in this sector. Determined and the relationships of effectiveness and effectiveness between the components are analyzed. The second part identifies and describes possible and compatible scenarios based on related drivers and uncertainties.
Conclusion: It is suggested to the Physical Education Research Institute to act as the trustee of sports knowledge-based companies and prepare the conditions for the development of sports knowledge-based companies in the country.

Keywords

Scenario
Sport
Strategy
Sustainable Strategy
Subjects

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Sport Management Journal
Volume 16, Issue 2
Spring 2024
Pages 62-42

  • Receive Date 05 March 2022
  • Revise Date 24 September 2022
  • Accept Date 18 June 2022

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