Sport Management Journal

Designing a Model for the Development of Iran's Sports Tourism Industry and Explaining its Future based on Scenario Writing in the Horizon of 1420

Document Type : Research Paper

Authors

Mohammadreza Parsamehr 1
Mohammad Seayvan Nouri 2
Navid Mahtab 3
Korosh Veisi 4

1 Department of sport management, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran

2 Department of Sports Management, Marivan Branch, Islamic Azad University, Marivan, Iran

3 Department of Sport Management, Qorve Branch, Islamic Azad University, Qorveh, Iran

4 Department of Physical Education, Sanandaj Branch, Islamic Azad University, Sanandaj, Iran

https://doi.org/10.22059/jsm.2021.332897.2833
Abstract
Introduction: The present study was conducted to design a model for developing Iran's sports tourism industry and explain its future based on scenario writing in the horizon of 1420.
Methods: The method is scenario-based planning, which is designed and implemented in eight steps. The method of data collection in this qualitative research included using interviews, the news panel and Delphi survey. 17 experts in the field of sports tourism industry with specialized knowledge or practical experience were selected as the members of the research group in the form of a snowball. Also, Micmac software and script wizard have been used for data analysis
Results: The findings of this study are presented in two parts. The first part includes the identification and classification of key components, drivers, and uncertainty. The four drivers of "tourism infrastructure", "sports infrastructure", "services" and "recreation" have been identified in this section and the relationships of effectiveness and effectiveness between the components have been analyzed. The second part identifies and describes possible and compatible scenarios based on propulsions and related uncertainties.
Conclusion: Managers and trustees of the country's sports tourism industry are advised to improve the tourism and sports infrastructure and provide appropriate and attractive services and entertainment for the greater satisfaction of tourists.

Keywords

Strategy
Sustainable Strategy
Scenario
Sports
Tourism
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Sport Management Journal
Volume 15, Issue 1
Spring 2023
Pages 330-313

  • Receive Date 24 October 2021
  • Revise Date 22 December 2021
  • Accept Date 25 December 2021

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