Introduction: Because sports coaches are one of the important elements in the business field of the sports industry, the main purpose of this study was to solve the challenges of sports coaches confronting the Covid-19 pandemic.
Methods: The governing paradigm of the present study was interpretive-constructive; its nature was basic exploratory research; the governing approach was inductive; the research method was qualitative; the strategy used was data theory research; the main purpose was explanation and modeling and data collection tools were interviews. The findings of this study have been extracted using the grounded theory method. Twelve coaches of sports clubs were selected by purposive sampling based on the snowball method and underwent in-depth semi-structured interviews. The collected data sets were organized in the form of 286 initial codes, 67 concepts and 25 categories after the process of continuous comparison of data and open, axial and selective coding.
Results: The findings showed that the central factor was the challenges of sports coaches when faced with the Covid-19 pandemic. Causal conditions had two categories of coherence in policy and implementation, and job concerns. The strategies in question included six categories (strengthening solidarity, like-mindedness.). Promoting people's knowledge, providing a cultural context, attention and promoting motivational issues were also identified as three categories in the context. Interventional conditions do not justify many customers, change attitudes, demands and expectations of customers which ultimately leads to positive and negative consequences.
Conclusion: Providing insurance, loans and bank facilities free of charge or with low interest rate and with a few months or even years break (favourable payback period) can be helpful for sports coaches.