Sport Management Journal

Modeling the Outcomes of Brand Globalization of the Iranian Football Pro-League

Document Type : Research Paper

Authors

SAJAD SOROUSH
seyed Nasrolah Sajjadi
EBRAHIM ALIDOUST GHAHFARROKHI
MEHRZAD HAMIDI

Department of Sport Management, Faculty of Physical Education and Sport Sciences, University of Tehran, Tehran, Iran

https://doi.org/10.22059/jsm.2019.266085.2157
Abstract
Abstract


Introduction: The main objective of this research was to study the outcomes of brand globalization of the Iranian football pro-league.
Methods: In order to achieve the goal and according to the specialty of the subject, qualitative study was used by conducting in-depth interviews with the experts of this subject. The interviews were conducted using snowballing technique and ultimately 20 people (18 Iranian people and 2 foreigners) were interviewed. Finally, the data obtained from the interviews were analyzed by grounded theory method through three stages open, axial, and selective coding.
 
Results: The consequences identified according to the internal and external conditions and the strategic globalization of the brand of Iran's premier football league showed 5 main areas and 32 categories. These areas included: political, economic, legal, structural and cultural-social development.
Conclusion: According to the research findings of the positive outcomes of brand globalization of the Iranian football pro-league, it is necessary for the country’s football managers as well as practitioners to provide the required conditions and platforms to move on the path to globalization.

Keywords

Brand
Consequences
Globalization Premier League
Iranian football
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Sport Management Journal
Volume 15, Issue 3
Autumn 2023
Pages 18-1

  • Receive Date 20 November 2018
  • Revise Date 25 May 2021
  • Accept Date 25 June 2019

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