Sport Management Journal

The Effect of Entrepreneurial Orientation and Electronic Readiness on the Performance of Sport Startups

Document Type : Research Paper

Authors

Babak Ziyae 1
Mohammad Mahdi toutifar tehranpour 2

1 Assistant Professor, Department of Corporate Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

2 MSc. in Entrepreneurship, Faculty of Entrepreneurship, University of Tehran, Tehran, Iran

https://doi.org/10.22059/jsm.2019.241262.1930
Abstract
Today sport businesses improve their performance through adopting an entrepreneurial approach and try to be electronically ready to achieve competitive advantage and to adopt correct marketing strategies. Sport startups need entrepreneurial measurements to grow rapidly and to enhance their smart marketing potentials. The aim of this study was to investigate the effect of entrepreneurial orientation and electronic readiness on sport startups performance. In terms of objectives, this study was applied and descriptive-survey in terms of nature. The population included 100 sport startups and 80 startups were randomly selected. The data were collected by a standard questionnaire with 47 items and 5-point Likert scale obtained by previous research on entrepreneurial orientation and electronic readiness. Structural Equation Modeling (SEM) and Smart PLS 3 software were used to analyze data and confirm the research model. Findings confirmed a positive and significant relationship between entrepreneurial orientation and performance and also between electronic readiness and performance in sport startups. According to these results, it is suggested that sport startups should adopt networking and open innovation approaches to joint research and marketing of their products and services.

Keywords

business performance
competitive advantage
electronic readiness
entrepreneurial orientation
sport entrepreneurship
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Sport Management Journal
Volume 11, Issue 4
Autumn 2019
Pages 705-721

  • Receive Date 06 September 2017
  • Revise Date 29 January 2020
  • Accept Date 26 March 2018

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