Sport Management Journal

Identifying Solutions to Retain and Increase Soccer Fans of Persepolis Cultural-Sport Club

Document Type : Research Paper

Authors

abolfazl darvishi 1
Mina Naseripour 2
Morteza Dousti 3

1 mazandaran university

2 MSc of Sport Management, Faculty of Humanities, Islamic Azad University of Sari Branch, Sari, Iran

3 associate professor of Sport Management, Faculty of Physical Education and Sport Sciences, University of Mazandaran, Babolsar, Iran

https://doi.org/10.22059/jsm.2018.65882
Abstract
The main aim of the current study was to identify solutions to maintain and increase Persepolis soccer club fans. The research method was mixed. Qualitative research method was used to identify those factors to maintain and increase Persepolis soccer club fans. Quantitative research method was used to assess their importance and prioritization. The statistical population included all pioneers, spectators and fans of Persepolis Soccer Club. The sample included 30 pioneers, spectators and fans in the qualitative sector and 383 subjects in the quantitative sector. Semi-structured interview and a researcher-made questionnaire were used to collect data. To analyze data, inferential statistics (Friedman test) was used. The results showed that social, infrastructural, economic, technical, cultural and value factors were respectively the most important factors affecting maintaining and increasing of Persepolis Soccer Club fans. So, managers and officials of Persepolis Soccer Club should consider these variables as important factors to maintain and increase fans.

Keywords

fans
mixed method
Persepolis
soccer club
solutions
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Sport Management Journal
Volume 9, Issue 4
Spring 2018
Pages 679-695

  • Receive Date 08 May 2016
  • Revise Date 15 August 2016
  • Accept Date 15 October 2016

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