Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = Advertising
Number of Articles: 7
The Difference Between the Advertising Effect of Male and Female Athletes in the Desire to Buy Sports Goods: The Results of an Experimental Experiment
Volume 15, Issue 1, April 2023, Pages 125-111
Designing a Model for Integrated Marketing Communication Tools (IMC) for Wrestling of Iran
Volume 14, Issue 4, 2022, Pages 20-1
Psychological Effects of Advertising in Cyberspace on Iranian Brand Equity and Marketing Mix
Volume 13, Issue 3, November 2021, Pages 797-815
The Effectiveness of Advertising through Sport in Social Networks (Case Study: Instagram)
Volume 13, Issue 1, May 2021, Pages 257-275
The Effect of Advertising on Adolescents’ Attraction to Football Schools in Zanjan City
Volume 9, Issue 4, May 2018, Pages 617-634
A Study of the Effect of Sports Brand Advertising on Customers' Electroencephalographic Changes in Neuromarketing
Volume 8, Issue 3, November 2016, Pages 389-405
The Relationship between Advertising by Celebrities and the Willingness to Purchase Sports Shoes
Volume 7, Issue 2, June 2015, Pages 267-275