Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = sport brand
Number of Articles: 2
Designing a Model of the Effect of Marketing Mix and Brand Image on the Pleasure and Communication Commitment in Fans of Two Popular Teams of Tehran (Esteghlal and Persepolis)
Volume 11, Issue 3, October 2020, Pages 547-560
The Effect of Sport Brand Development on Brand Equity (Case Study: Persepolis Brand)
Volume 9, Issue 3, December 2017, Pages 531-548