Volume 16 (2024)
Volume 15 (2023)
Volume 14 (2022)
Volume 13 (2021)
Volume 12 (2020)
Volume 11 (2019)
Volume 10 (2018)
Volume 9 (2017)
Volume 8 (2016)
Volume 7 (2015)
Volume 6 (2014)
Volume 5 (2013)
Volume 4 (2012)
Volume 3 (2011)
Volume 2 (2010)
Volume 1 (2009)
Keywords = sporting goods
Number of Articles: 7
Study and analysis on the factors affecting the export of Iranian sport commodities
Articles in Press, Accepted Manuscript, Available Online from 17 August 2021
The effect of nationalism, ethnocentrism and consumer globalization on the preference of domestic to foreign sports brands among students: The mediating role of product performance quality
Articles in Press, Accepted Manuscript, Available Online from 25 October 2021
Presenting the Model of the Impact of Brand Mascot on Brand Awareness, Brand Recall, and Intention to Purchase among Sporting Goods Consumers
Volume 14, Issue 1, May 2022, Pages 307-285
The empirical study of the effect advertising by celebrities in promoting the brand equity of sport goods.
Volume 12, Issue 1, April 2020, Pages 161-180
Investigating the Relationship between Nonverbal Communication of Sporting Goods Sellers and Customers’ Reaction in the Sporting Goods Stores in Tehran City
Volume 9, Issue 4, May 2018, Pages 793-804
Prioritization of Factors Affecting Consumer Behavior of Sporting Goods Using AHP
Volume 9, Issue 3, December 2017, Pages 471-488
A Study of the Causal Relationship between the Growth of Sporting Goods Export and the Growth of Non-Oil Exports in Iran
Volume 9, Issue 2, September 2017, Pages 315-326