Document Type : Research Paper
Authors
1 Gonbad Kavous Faculty Assistant Professor in Sport Management, FacAssistant Professor, Faculty of humanities and sport science, Gonbad Kavous University, Gonbad Kavous, Iran ulty of Humanities and Physical Education and Sport Sciences,
2 Assistance oroffosor of sport management
Abstract
Introduction: Social responsibility is a new approach of organizational behavior that causes efficient citizenship behaviors from customers through strengthening relationships with customers. Therefore the purpose of research wasThe modeling of citizenship behavior and emotional dependence of riding club customers was based on social responsibility of managers.
Methods: The statistical population of the research included all the clients of riding clubs in Golestan province, from which 113 people were selected through purposive sampling. The research tools included questionnaires of social responsibility (Lee et al., 2022), emotional dependence (Lewi and Hin, 2006) and customer citizenship behavior (Yi and Gang, 2013), that internal reliability confirmed Cronbach's alpha method. To data analysis, SPSS and SmartPLS statistical software were used (P≤0.05)..
Results: The results of the path analysis of the research model showed that the social responsibility of equestrian clubs has a positive and significant effect on emotional dependence and the occurrence of citizenship behaviors of customers. Also, the results of the research showed that the effect of social responsibility of equestrian clubs on the citizenship behavior of its customers is positive and significant with the mediating role of emotional dependence.
Conclusion: It is suggested to the managers and owners of equestrian clubs to strengthen the trustworthiness and psychological belonging of their customers through planning and establishing a culture of social responsibility among their human resources and to provide the basis for the growth of their business through brand building.
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