Document Type : Research Paper
Authors
1 Department of Sport Sciences, Faculty of Educational Sciences and Psychology, Azarbaijan Shahid Madani University, Tabriz, Iran
2 Azarbaijan Shahid Madani University
Abstract
Introduction: The present research was conducted with the aim of identifying factors affecting the presence of donors in the field of sports and with a synthesis approach.
Research method: In this research, with the approach of synthesizing 20 cases from previous researches about the effective factors of the presence of donors in the field of sports, after determining the keywords and entry criteria, using internal and external databases from among the studies conducted between 2010 and 1402 and 2010 to 2023 were analyzed during Roberts' six-fold process, and by applying the desired criteria, 20 cases were selected for the final analysis.
Findings: 4 main categories 1. Donors' personal beliefs 2. Giving information to philanthropists 3. Internal organizational factors and 4. External organizational factors were identified as effective factors on the presence of philanthropists in the field of sports. The results showed that "donors' awareness and justification of the effects of activities in the field of sports" is the most frequent and was identified as the most important factor.
Conclusion: In order to attract donors, sport organizations can use the capacity of the media and advertising to inform the society about the need of sports for philanthropists and to inform and justify people and philanthropists about the effects of activities in the field of sports. Also, the government can help to attract sports philanthropists by supporting sports philanthropists and by making the legal process of donors' cooperation in the field of sports easier.
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