Document Type : Research Paper
Authors
Department of Sport Sciences, Faculty of Educational Sciences and Psychology, Azarbaijan Shahid Madani University, Tabriz, Iran
Abstract
Introduction: This study employed a research synthesis method to systematically identify the factors influencing the presence of donors in the sports sector.
Methods: Following Roberts' six-step model, a systematic search of literature published between 1390-1402 (Hijri) and 2010-2023 (AD) was conducted. Utilizing both national (e.g., SID, Magiran) and international (e.g., Scopus, Google Scholar) databases and applying predefined inclusion criteria, 20 studies were selected for final analysis from an initial pool of 768 identified records.
Results: The factors affecting donor presence were classified into four main categories: 1) personal beliefs of donors, 2) donor outreach and communication, 3) internal organizational factors, and 4) external organizational factors. The analysis indicated that "raising donors' awareness of the impact of sports initiatives" was the most frequent and prominent factor. Subsequent prevalent factors included "government support for donors," "strategic use of media and advertising," and "public recognition and appreciation of donors."
Conclusion: The findings suggest that sports organizations should leverage media and advertising to effectively communicate their needs and demonstrate the impact of sports programs to potential donors. Concurrently, governmental support through incentives and streamlined regulatory processes is crucial to facilitate donor engagement. Given the resource constraints faced by sports entities, it is recommended that officials prioritize evidence-based strategies, focusing foremost on raising awareness and demonstrating impact, to systematically attract and develop philanthropic contributions in sports.
Keywords
Main Subjects
)