Document Type : Research Paper
Authors
1 Department of Sports Management, Mobarakeh branch, Islamic Azad University, Mobarakeh, Iran
2 Department of Sports Management, Quds Branch, Islamic Azad University, Qods city, Iran
Abstract
Introduction: The purpose of this research was to investigate the effect of sports diplomacy on winning international seats with the mediating role of political behavior.
Methods: The current research is a qualitative-quantitative mixed research with an exploratory approach. For this purpose, the statistical population of the research was divided into two parts. In the qualitative section, it includes managers and experts who have scientific, executive or both expertise in the field of sports management. In the quantitative section, it includes the middle staff managers of the Ministry of Sports and Youth (150 people), heads of Olympic sports federations (33 people), heads of Olympic sports boards (1023 people). The statistical sample in the qualitative section was selected by purposive sampling. In the quantitative part, a sufficient number of Cochran's formula was used to model structural equations in the PLS software environment, and 384 people were considered as a statistical sample. In order to collect raw data in the qualitative part, questionnaires made by the researcher of sports diplomacy, the acquisition of international seats by Keshavarz et al. (2016) and the political behavior of Tana (2016) were used. In the qualitative part, Glazer's method of data analysis was used to analyze the data. SPSS version 26, Smart PLS version 2.0 software were used to examine and answer the research questions and draw and compile the measurement model and structural model.
Results: In the qualitative part, indicators of cultural diplomacy were extracted, in the quantitative part, the research model was confirmed, and so the results showed that sports diplomacy has an effect on winning international seats with a mediating role of political behavior.
Conclusion: Therefore, it is suggested to use sports representatives as diplomats or ambassadors of countries, they are an example of the relationship between sports and the international environment, which can play a constructive role in the international relations of countries.
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