Document Type : Research Paper
Authors
1 PhD student in sports management
2 Department of Physical Education, Tabriz Branch, IslamicAzad University, Tabriz, Iran
3 Department of Strategic Sports Management, Faculty of Physical Education, Islamic Azad University, Tabriz Branch, Tabriz, Iran
4 Sports Management - Islamic Azad University of Tabriz Branch
Abstract
Introduction: Social media has a special place in different aspects of sports, however, the role of this important element in the citizenship behavior of fans has not been investigated. Therefore, the present study was conducted with the aim of formulating the model of citizenship behavior of football fans, emphasizing the role of social media.
Methods: The current research is quantitative research with structural equation modeling approach and functional. The statistical population included the fans of Tractor Tabriz, Sepahan Isfahan, Esteghlal Tehran, Persepolis Tehran and Folad Khuzestan football teams, and 384 people were selected as a sample by random quota method. A researcher-made questionnaire was used to collect data. The data collected through the questionnaire were entered into SPSS23 and Smartpls3.1.1 software and were analyzed using the confirmatory factor analysis test at a significance level of 0.05.
Results: The research model has a good fit and the causal factors (p=0.001; t=20.552) have a positive and significant effect on shaping the citizenship behavior of football fans (central phenomenon) and the central phenomenon (p=0.001; t=12.645), contextual factors (p= 0.001; t=5.222) and intervening factors (p=0.001; t=4.869) have a positive and significant effect on strategies and finally, the strategies have a positive and significant effect on the results (p=0.001; t=39.643).
Conclusion: It is suggested that the relevant managers should consider the effective factors identified in the current research and apply the presented strategies in order to form appropriate citizenship behavior of football fans.
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