Document Type : Research Paper

Authors

1 Department of Sport Management, Faculty of Humanities and Social Sciences, University of Kurdistan, Kurdistan, Iran

2 Department of Business Management, Faculty of Humanities and Social Sciences, University of Kurdistan, Kurdistan, Iran

10.22059/jsm.2022.338397.2903

Abstract

Introduction: The purpose of the current research was to design a comprehensive model of regular exercise consumption among Iranian university students based on Shank's theory.
Methods The research was conducted in a mixed method, the method of data collection included library studies, questionnaires and thematic analysis method. The statistical population was all non-physical education students of Iranian universities who had regular sports activities at least three days a week. It was carried out purposefully with the samples that met the conditions of the research and the results were coded using the theme analysis method. In the second stage of the theme analysis, the validity and reliability of the researcher-made questionnaire was confirmed. In the quantitative part, 736 samples were randomly selected from the 5 regions of the ministry. Science was selected, and finally 711 correct questionnaires were collected and examined.
Results In this study, three dimensions of internal, external and situational and 13 pivotal components were identified as influential factors in the model of active university sports consumption. Internal factors including perceptual, functional, physical and mental-psychological factors were recognized as the most important factor affecting the regular and continuous exercise of students. Situational and external factors were less important, respectively
Conclusion: According to the research results, planning extracurricular activities In accordance with the internal and perceptual factors of students, it is effective in increasing the regular and continuous consumption of sports among students.

Keywords

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