Sport Management Journal

Explaining the Strategies for Development of Potential Sports Businesses in Public and Championship Sports of East Azarbaijan Province

Document Type : Research Paper

Authors

Yousef Yavari 1
Javad Aman zadeh 2
Mohammad reza Dakhteh 3
Saba Dibaei 1

1 Department of sport mangement, Azarbaijan Shahid Madani University

2 Department of sport management, Tabriz University

3 Department of sport management., Azarbaijan Shahid Madani University

https://doi.org/10.22059/jsm.2024.366106.3203
Abstract
Introduction: The aim of current study was explaining the strategies for identifying and development of potential sports businesses in the fields of public and championship sports in East Azarbaijan Province.
Methods: The study was an applied research in terms of purpose and a mixed research in terms of method. The statistical population included sport management faculty members, experts and specialists in the field of public and championship sports, including experts from Sports and Youth officees, sports club's managers, experts and specialists in the field of entrepreneurship and business, as well as entrepreneurs and managers of businesses developed in the field of sports. Twenty-five persons were selected in the qualitative section by purposeful sampling method and in some cases by snowball method and in the quantitative section 188 person were selected based on purposeful method. In the qualitative part by using foundation theory with three-step coding method; seven main categories in the form of methods and ways of identification, development barriers, development and prosperity measures, methods and measures to attract capital and individuals, effective and efficient advertising, structure and methods of business development and development of new sports businesses were explained.
Results: In the quantitative part of the research, exploratory factor analysis revealed that the components and data have adequate sufficiency, sufficient sample size and acceptable factor loading.
Conclusion: Finally, the results of repeated measures analysis of variance test showed that the seven components and their items are effective and important in the development of potential public sports and championship businesses in the province.

Keywords

Development
Entrepreneurship
Business
Public sports
Championship sports
Subjects
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Sport Management Journal
Volume 17, Issue 3
Summer 2025
Pages 63-45

  • Receive Date 02 October 2023
  • Revise Date 14 March 2024
  • Accept Date 05 June 2024

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