Document Type : Research Paper
Authors
Department of Sports Management, Faculty of Psychology and Educational Sciences, Mohaghegh Ardabili University, Ardabil, Iran
Abstract
Introduction: Professional sports are among the vital factors in development of sports industry in different countries. Moving towards development in these complexities, without having a plan that can cope with complexities and environmental changes is not destined.
Methods: professional sports has multiple trustees, key players and stakeholders, in this research, using Mactor future research software, the degree of influence and effectiveness of key players on each other, as well as identifying the position of each player in relation to the goals of the field of professional sports was investigated and suitable strategies were presented. 12 sports management experts, who were selected in a completely objective manner, completed the actor-actor and actor-goals matrices. Mactor software was used for data analysis.
Results: In the map of the relationship between goals and actors, the relationship and distance of each of the actors and goals was determined that the media is close by facilitating international procedures for players, coaches and clubs. Government and custodian institutions to facilitate investment and representation of international organizations, mediators for sports activism, sponsors who play a role in macro-politics and the Ministry of Sports and Youth, CEOs, coaches and players, executive staff, powerful people and managers An industry for financial support, playing a role in the sports industry and demanding for public opinion are very close.
Conclusion: According to the general achievements of the research, it seems that if the key players play their effective role in accordance with the goals, we can witness the promotion of the brand and performance of professional clubs.
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