Document Type : Research Paper
Authors
1 Master Student of Sports Management University Payam noor, Alborz Unit
2 Associate Professor of Sports Management University of Payam Noor, Tehran, Iran.
Abstract
The purpose of this study was to investigate the causal relationship between team identity and team performance with the intention of fans with the mediating role of satisfying the pleasure-seeking need and the immersion experience of Persepolis fans in Hamadan city.
it is a correlational research with a structural equation model approach, which was implemented in the field. The statistical population of the research included all the fans of the Persepolis team in Hamadan city, and the available non-random method based on the sample size formula of Homan et al.
In data analysis, descriptive statistics were used to classify data and to test research hypotheses, Pearson correlation coefficients were used using SPSS software and structural equation modeling, as well as PLS software. The results of the research indicate that team identity has a significant positive direct effect on the intention to attend, immersion experience and satisfying the hedonistic need, team performance on the immersion experience and satisfying the hedonistic need of the fans. Also, in the research model, it was observed that team identity has a significant positive mediating role on the intention of Persepolis fans to attend in the city of Hamedan, considering the mediating role of immersion experience and fulfilling pleasure-seeking needs, as well as team performance on the intention of Persepolis fans to attend in the city of Hamedan, considering the role The mediator of immersion experience has a significant positive indirect effect.
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