The Future Image and Identity of Iraqi Professional Football: Scenarios Derived from the Casual Layer Analysis

Noori Harbi, Abdalrahim; Salimi, Mehdi; Vahdani, Mohsen

doi:10.22059/jsm.2023.360592.3153

Document Type : Research Paper

Authors

¹ Department of Sport Management, Faculty of Sport Sciences, University of Isfahan, Isfahan, Iran

² Associate professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.

³ Assistant professor in sport management, Sport sciences Faculty, University of Isfahan, Isfahan, Iran.

10.22059/jsm.2023.360592.3153

Abstract

Introduction: The current research was done to provide an image and identity of the future of Iraqi professional football in order to improve the future of this sport.
Methods: This research was applied in terms of purpose and qualitative in terms of data, which was carried out by combining the methods of theme analysis, layered analysis of causes and scenario creation by Dator's method. The participants included 18 Iraqi football experts.
Results: The results showed that the most important options are the uncertainties that have a special value in the future of Iraqi professional football and the lack of policies based on infrastructure and their equipment. Disabilities show that they are afraid of failure and believe that they reach the violence of power in the layers of discourse and metaphor and myth and the lack of integrity and acceptance in strict laws and the lack of correct policies to the problems raised. All the factors identified in the solutions phase were confirmed by using research confirmation analysis in order to draw the scenario. The results of these findings are in four scenarios of fair competition, final death, multi-story cemetery, and 127 hours.
Conclusion: The outlined scenarios will help policymakers and federation managers to change the identity and image of Iraqi professional football by creating a common language, developing political and cultural diplomacy, increasing professional sports ethics, and developing courage and justice.

Keywords

Main Subjects

Sport Management

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