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Compilation of Comprehensive Model of Cultural-Sport Tourism in Golestan Province: Turkmen International Horse Festival

Document Type : Research Paper

Authors

Department of Humanities and Sport Science, Faculty of Sport Sciences, University of Gonbad Kavous, Gonbad, Iran

10.22059/jsm.2023.363413.3178

Abstract

Introduction: The purpose of research was Compilation of a comprehensive model of tourism nostalgia for tourism in Golestan province based on Turkmen International Horse Festival and and international Sofian,s traditional hours festival.
Methods: The research was exploratory mixed method. In qualitative phase, with snowball sampling, 20 research-related experts and in a quantitative phase, 350 active sports tourists, experts from travel agencies, marketers, owners, coaches, media representatives and operational managers of spring course organizers and Sofian,s traditional hours festival in the research were selected. The research instrument was a researcher-made questionnaire including two dimensions of human potential and natural potential in the form of 8 subscales. After confirmation of good fit index of the model (Fornell and Larker triple indices), data were analyzed using Smart PLS and SPSS Software.
Results: Factor analysis of data showed that in the dimension of human potentials, two factors of infrastructure and socio-cultural component and in the dimension of natural-sports potentials, the factor of environmental attractions and the factor of environmental management have a high impact on horse tourism development.
Conclusion: Managers and institutions in charge of horse tourism in Golestan province can develop services provided in horse riding complexes, such as creating equestrian experience for tourists, Also, with consider to the cultural commonalities of local residents with domestic and foreign tourists and the construction of amusement parks and paying attention to the indicators of green tourism and environmentally friendly tourism make Golestan province the center of horse tourism in the country.

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References
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Sport Management Journal
Volume 15, Issue 4
December 2023
Pages 352-332
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History
  • Receive Date: 06 August 2023
  • Revise Date: 09 October 2023
  • Accept Date: 14 October 2023
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