Introduction The purpose of this study was to investigate the broadcast of the Iran-Japan Competition in Asian Nations Cup 2019. This match was selected for analysis due to the large number of television viewers, being in a particular time, the repeated failures in previous periods and the acceptable performance in the matches of this era. But the match ended with a 3-0 defeat for Iran. The question was what strategies broadcasters used to report this event? And how did these strategies change after changing the outcome of the game?
Methods This qualitative research was done with discourse analysis method. Analyzes were performed by using Van Dijk’s theoretical model (2004) in the framework of critical discourse analysis considering macro and micro levels.
Results Analysis according to macro level of Van Dijk square represented that emphasizing Positive-Self Representation (representing Us positively (has the highest frequency among other properties. The frequency of macro and micro levels strategies also changes with the outcome of the game. Reporter also used micro strategies of “lexicalization”, “victimization” and “dramatization” and “consensus” in order to manage the minds of the audience.
Conclusion Cultural and social conditions should be considered in TV reporting analysis an event and its post-game critique. The ambition of the national TV has been to keep motivation and to overcome feeling failure and hopelessness and after an undesirable outcome, tries to modify and justify the situation.